Mumbai: Nivea Men, a men’s grooming and skincare brand, has unveiled its latest campaign for Nivea Men Fresh Active Deo Roll On, featuring brand ambassador Ranveer Singh. The campaign looks to bring to centre stage how the product is aiming to redefine men’s underarm care routine by delivering freshness and odour protection, ensuring that men everywhere can feel confident in their skin all day long.
The company explains that Singh embodies the spirit of the product with the tagline “Bas Ek Roll Hi Kaafi Hai” emphasising that a single application is enough to give long lasting freshness for 48 hours.
The brand film highlights how this product integrates into the daily routines of men who are always on the move, offering them protection against body odour. Capturing the high energy elements of the day, the campaign film highlights the Infinity Fresh formula which it claims provides a long-lasting fresh feeling, making it an essential part of any man’s daily grooming routine. The product the company added is dermatologically tested and paraben free, thus ensuring great care for skin.
Geetika Mehta, MD Nivea India stated, “The Nivea Men Fresh Active Deo Roll On stems from our deep understanding of the modern man’s lifestyle, where confidence and long-lasting freshness play pivotal roles. This product is not just about offering effective sweat and odour protection; it’s about empowering men to seize every moment with a reliable companion in Nivea Men Fresh Active Deo Roll On.”
The latest TVC shows how the company looks to redefine men’s grooming and represents the brand’s commitment in empowering men to embrace confidence in every moment. As Ranveer puts it, “Bas Ek Roll Hi Kaafi Hai,” experience the essence of effortless freshness and confidence that defines the modern man’s lifestyle.
Check out the campaign film here-
