Navratna Public Sector Enterprise, NMDC has unveiled its new logo showcasing the its dedication to responsible and smart mining and its global aspirations.
Gurgoan based creative agency, Jam & Ketchup, founded by Jasbir Singh was the agency that designed the new logo that manifests NMDC’s vision of NMDC 2.0
NMDC is India’s largest iron ore producer and the new logo encapsulates past achievements, present commitment, and future aspirations of NMDC. It represents the scale and strength of the company’s future, driven by innovation and sustainability.
Jyotiraditya Scindia, Honourable Union Minister of Civil Aviation and Steel, Government of India, revealed the new logo in presence of Nagendra Nath Sinha, Steel Secretary and Amitava Mukherjee, NMDC CMD (I/c).
Speaking on the occasion, Shri Jyotiradiya M. Scindia, said, “This new logo represents more than just a visual change; it encapsulates the essence of NMDC’s role as a leader in India’s sustainable path. Embracing the elements of nature, NMDC now stands committed to creating a world in a responsible and harmonious manner.”
Amitava Mukherjee, CMD, NMDC expressed his enthusiasm on the new identity of NMDC and said, “Our new logo manifests NMDC’s vision of NMDC 2.0. As a homage to our heritage, we retain the blue cog representing the mineral mining cycle, symbolizing the steadfastness and trust we have earned over the decades. In the center of the logo, you will see a hand cradling the earth, which signifies our commitment to sustainable & responsible mining and our global aspirations. The vibrant green color symbolizes growth, renewal, and harmony with nature.”
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