MUMBAI: Nortek LED, a provider of lighting solutions in India, has onboarded Runway Media, a Mumbai based integrated marketing communications agency and Ting, an integrated creative digital agency to lead its PR and Social Media Marketing endeavours respectively. Nortek LED celebrates 10 years in the electrical industry and aims to broaden its brand visibility to reach new audiences nationwide.
Nortek LED said that it is looking to leverage strategic campaigns for impactful brand recognition. The aim is to offer solutions that merge innovation with eco-consciousness while ensuring affordability for the Indian market.
“We are thrilled to join forces with Runway Media & TING to elevate our brand presence through marketing initiatives that not will only narrate our story but also effectively showcase our products to stakeholders. Their expertise in PR and Social Media Marketing perfectly aligns with our expansion goals” said Sumit Jain, founder, CEO Nortek LED.
“At Runway Media, we’re excited to collaborate with Nortek LED to spotlight their product innovations and their dedication to lighting lives through CSR initiatives. We eagerly anticipate crafting impactful campaigns with compelling narratives brought to life through meaningful media and influencer partnerships” remarked Anagha Nabar, founder, Runway Media.
“Everyone is calling it India’s decade, within which brands like Nortek have an unreal opportunity. We’re really excited to partner with Nortek and build a Pan-India brand which truly illuminates India” said Aadil Mehta, Partner, Ting.
Through this partnership, Nortek LED with Runway Media and TING aim to amplify the brand’s message of innovation, sustainability, and customer satisfaction through strategic marketing campaigns in the forthcoming months.
