Superfood brand Nourish You has announced the appointment of Divya Gursahani as the company’s first Chief Marketing and Communications Officer.
Prior to Nourish You, Divya was at content studio By the Gram, and has worked with media houses Elle and DNA in past assignments. She has been instrumental in developing campaigns for Netflix, Amazon, Apollo, Bumble, Tata CLiQ and Nykaa in various capacities, informed an official statement.
Following the appointment, Nourish You will ramp- up its marketing and communication initiatives, raising awareness about superfoods and their benefits while positioning itself as the first startup to introduce superfoods to Indian consumers, the statement added.
In her new role, Gursahani will head development and implementation of integrated marketing strategies across the brand’s product categories and consumer communication channels.
Gursahani will be based in Mumbai and report to the founders’ office.
Krishna Reddy Co-Founder, Nourish You, said, “We welcome Divya as the Chief Marketing and Communications Officer to our growing team at Nourish You. Nourish You has played a pivotal role in India’s superfood story and we are sure that with her appointment we will be able to amplify our brand’s promise and drive consumer engagement, setting new industry benchmarks. We are certain that with her deep understanding of new age consumer insights and innovative approach to building digital and physical brand experiences, Nourish You will lead India’s superfood growth story through interesting and relevant storytelling.”
Gursahani, said, “Nourish You has a powerful vision for the future of health and wellness in India. I am honoured to contribute to a brand that embodies such strong values and has established itself as a frontrunner in the superfood industry, with an exceptional growth trajectory. I look forward to working closely with the founding team as we march towards creating a positive impact for consumers, stakeholders including farmers and the industry at large.”
Nourish You’s portfolio includes millet milk, breakfast and meal mixes, speciality flours, and superseeds.
