Mumbai: Nova, the global eyewear brand from the house of Vision Rx Lab, has come up with a unique yet thoughtful campaign suitably adapted for the Indian audience. Nova as a brand which offers advanced optical solutions ensures world-class vision correction without missing on the fashion quotient. Through this campaign the brand wants to touch the lives of its consumers, at the same time realize its brand of philosophy of addressing the need of vision correction and protection without compromising on aesthetics.
Nova Eyewear has come up with this exciting campaign called #VisionOfLove where a consumer gets to participate, nominate and gift their loved ones prescription (Rx) sunglasses. It is a very unique yet simple contest which will run on social media channels of Nova for a period of 3 weeks. Here the participant needs to secretly nominate their loved ones to receive a pair of powered sunglass. 5 handpicked recipients from the list of nominees will discover their nominator the time they are about to receive the Rx sunglasses from the optical stores.
The element of care and surprise are warmly bundled in this campaign to touch the lives of consumers. The core objective behind the campaign is to increase awareness on using prescription sunglasses and taking vision correction and protection seriously.
Through this contest the winners will get to experience and wear Rx sunglasses which will take care of both vision correction and protection from harmful rays which is beneficial to the wearers of prescription lenses. They can also experience the benefits of the product first hand as this contest extends the chance to gift the product to the right consumer.
Ms. Pammi Jamalpuria, GM-Corporate Marketing, Vision RX Lab said, “We are happy to introduce this campaign called #VisionofLove to our consumers just before the onset of the festive season. The uniqueness of this concept lies in its touch of simplicity, bond of love and care. People are not aware how to take care of their eyes, one of the most precious parts in a human body. We at Nova have years of expertise tocater to your varying visual needs with our advanced product range as well as address your fashion and style. This campaign seamlessly adapts to the brand’s philosophy with a touch of care and love. ”
Creative Agency quote: “As a brand, Nova has always focused on giving solutions to eye problems without compromising on the fashion quotient. This initiative called “Vision Of Love” is one such step towards celebrating vision meeting fashion. It not only empowers people with fashionable powered sunglasses but also becomes a medium of gifting your loved ones. Therefore, it is in a way spreading love and happiness.”–Piyash Ghosh, EVP & Executive Creative Director, Rediffusion Y&R.
