Mumbai: NueGo, an electric intercity bus brand by GreenCell Mobility, has partnered with wrestling legend The Great Khali and his popular eatery, The Great Khali Dhaba, to introduce a one-of-a-kind travel experience. The collaboration, marked by the launch of the new campaign “Bada Swaad, Bada Sukoon,” celebrates the unveiling of NueGo’s all-electric sleeper buses, offering a premium, comfortable, and sustainable travel experience across the country.
The campaign highlights the fusion of comfort and culinary delights, featuring The Great Khali’s iconic persona alongside NueGo’s ultra-comfortable sleeper buses. Known for his towering figure, Khali is seen enjoying the spacious berths, ergonomic features, and premium interiors of the electric sleeper bus, emphasizing the bus’s thoughtful design to cater to all guests, regardless of size.
Devndra Chawla, CEO & MD of GreenCell Mobility, expressed excitement over the collaboration: “NueGo is thrilled to team up with The Great Khali and The Great Khali Dhaba to make travel comfortable and delicious with our newly launched electric sleeper buses! With his towering presence and larger-than-life personality, The Great Khali perfectly represents the unmatched comfort of our sleeper buses. This partnership highlights our commitment to delivering not just a sustainable way to travel, but also a premium and enjoyable experience for all our guests.”
The Great Khali Dhaba, located on the GT Road highway in Haryana’s Karnal, serves an extensive Punjabi cuisine menu that reflects Khali’s larger-than-life persona. From king-size paranthas to Maharaja dosas, the menu is as grand as the wrestler himself, making the experience of traveling on NueGo sleeper buses even more enticing. The dhaba is also coupled with a sports academy, making it the first dhaba-cum-sports academy in the Punjab and Haryana region.
NueGo’s electric sleeper buses are designed to offer ultimate comfort, featuring larger, ergonomic berths with back-rests, ample overhead space, soft-touch interiors, and ambient LED lighting. Each bus is equipped with USB charging ports, night reading lamps, berth pockets, and modern sanitation facilities to enhance passenger luxury. The buses also boast advanced safety features like ABS brakes with ESC, full air suspension, and a rollover-engineered structure to ensure passenger protection.
In addition to its comfort and safety features, NueGo has been a trailblazer in prioritizing women’s safety in India’s intercity electric bus service sector. The company is the first to introduce a 24×7 helpline for women travelers, a “Pink Seat” feature during ticket booking, and clean, hygienic mid-points. Advanced security measures, including CCTV surveillance, GPS live tracking, breath analyzer tests for drivers, and speed lock features, are also in place.
