Today, as fans around the world unite once again to celebrate World Nutella Day, Nutella is marking another major milestone as it kicks off celebrations for its 60th anniversary.
Nutella said that over the past six decades, it has looked to spread positivity, feed togetherness, and bring taste and enjoyment to the table of consumers. From starting out in Italy, the brand is now in over 170 countries worldwide.
Nutella said that it started with a story of invention and passion. The product that would eventually become Nutella was developed by the founder of Ferrero Group, Pietro Ferrero. In response to cocoa supply shortages after WW2, the original recipe used just a little hint of cocoa – which was rare at the time – and added hazelnuts, a local delicacy in Piedmont, Italy. Then, in 1964, while many were still making solid chocolate, Pietro’s son, Michele Ferrero, evolved the product and created the Nutella spread known and loved today.
Giovanni Ferrero, Executive Chairman of Ferrero Group, said: “As we mark this milestone anniversary, we celebrate Nutell – a beloved global brand driven by an innovative spirit and decades of expertise. Through the unbeatable taste of Nutella, we have now created a range of new product experiences: Nutella® B-ready, Nutella Biscuits, Nutella Muffin and Croissants. Looking ahead, we remain committed to building on this legacy, finding even more ways to offer fans positivity and choice. We have been spreading smiles across the globe for 60 years and through passion, creativity, and innovation, Nutella® will keep the world smiling for years to come.”
Nutella India has created a brand film from its Brand Endorser, Bollywood actor Ranveer Singh.
In addition, Nutella will be celebrating ’60 years’ though activities all year round starting with a special edition of ’60 Years of Smiles’ on the Nutella jars.
The announcement message is live on the Nutella India social pages of Instagram and Facebook as well as YouTube Channel @NutellaIndia.
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(This information is published from a press release.)
