NXTDigital, the digital media division of Hinduja Global Solutions, has launched TV and mobile application NXTPlay.
This will be an extension of the ‘ONEDigital’ combo service, through which the digital distribution major offers linear television, wireline broadband and other services.
NXTPlay claims to offer over 300,000 hours of local and global OTT content across genres and local languages. It will enable consumers to discover content and access reviews. It also allows users to browse content by topic, genre, source, and choice of language, besides adding movies to their view lists and giving ratings.
NK Rouse, COO, NXTDigital, said, “For us, this is a continuation of one of our business principles centred around ‘Partnership for Growth’. We have always strived to provide our digital service partners with innovative solutions for their customers. After digital TV via cable and HITS, broadband and other services like public WiFi and CCTV, adding OTT to our services portfolio was a natural progression – considering the surge in popularity of on-demand platforms in India. We’re sure our partners will be excited to engage with a wider universe of customers and build a new revenue stream through this.”
Mukund Sharma, Advisor, NXTDigital, said, “NXTPlay is designed as a one-stop content discovery and data platform. The smart recommendation engines for varied content, ease of payment and affordable prices are the three pillars of the service, ensuring consumer delight and long-term customer engagement and retention. Our partners OTTPlay, SABOT, and PLAYFLIX bring 25+ immensely popular OTT platforms with diversified linear and non-linear streams of multi-genre, niche and special interest content.”
