India: Nykaa, a beauty and fashion retailer, has appointed Sukhleen Aneja as Senior Vice President and Business Head for Kay Beauty, Nykaa’s celebrity beauty brand with Katrina Kaif. Sukhleen will drive Kay Beauty’s growth in International markets post a successful India launch. She will lead Nyveda, an Ayurveda-based brand in India and abroad, and provide strategic direction for other wellness and personal care brands.
With over two decades of sales and marketing experience in Fortune 500 companies like Unilever, L’Oreal, and Reckitt Benckiser, she recently served as Brands CEO at Good Glamm. Sukhleen excels in scaling brands, innovation, business transformation, and agile organization development, all contributing to her successful roles at Nykaa for Kay Beauty and Nyveda.
Kay Beauty, India’s first celebrity makeup brand launched in 2019 by Nykaa and Katrina Kaif, has achieved sales of over Rs 150 cr annually. The brand, available online and offline through 150+ Nykaa stores and 450+ beauty retail outlets, features a unique makeup collection formulated with ‘kare’ ingredients for skin nourishment and long-wearing finish. Katrina collaborates closely with Nykaa to innovate and introduce trendy products like the successful Hydra creme lipstick range. With a strong Kay Community on Instagram of 1.5 million followers, Kay Beauty emphasizes inclusivity and diversity with the hashtag #ItsKayToBeYou.
Adwaita Nayar, Executive Director Nykaa, CEO Nykaa Fashion & Head of Owned Brands said, “We are delighted to welcome Sukhleen Aneja to the Nykaa Family to lead the Kay Beauty and Nyveda businesses. Sukhleen’s extensive experience in building customer-centric brands will be invaluable as we up our ambition on both brands. For Kay Beauty specifically, her strategic vision, along with Katrina’s marketing mind and might, will enable the Rs.150Cr brand to scale to the next level both domestically and internationally”.
Sukhleen Aneja, Senior Vice President and Business Head for Kay Beauty, remarked, “I am thrilled to join Nykaa and look forward to driving growth and innovation in Kay Beauty and Nyveda. Beauty continues to be under-penetrated in India and that’s where the opportunity lies for creating strong and powerful consumer first brands”.
Sukhleen Aneja’s appointment reinforces Nykaa’s dedication to innovation and excellence in beauty. Her leadership is set to advance Kay Beauty & Nyveda, solidifying Nykaa’s industry leadership.
