Sudipta Paul announced on LinkedIn that she has joined Samsung Electronics as the Marketing Lead for the Direct to Consumer Business. In her role, she will primarily focus on customer relationship management, marketing management, retail marketing, and digital strategy.
Prior to this move, Paul served as the Marketing Communications Manager at Nykaa for over a year, where she handled brand marketing for Nykd by Nykaa, Kica, and Gloot, building reach and awareness.
Before joining Nykaa, she held the position of Assistant Marketing Manager at Aditya Birla Fashion and Retail for more than four years. In this role, she was responsible for managing ATL, BTL, and digital activities for The Collective and Mono Brands, planning and executing digital campaigns for e-commerce, designing micro-campaigns inspired by trends and customer segments for reach and conversion campaigns.
Before her stint with ABFRL, she held the roles of Assistant Marketing Manager and Senior Marketing Executive at Arvind Fashion and Future Lifestyle Fashions, respectively.
She has also worked with advertising agencies like GroupM as Business Executive for nearly three years and as an intern in media planning at Lintas Media Group in the early stages of her career.
