MUMBAI: Oaksmith Packaged Drinking Water, from Suntory Global Spirits, today announced its partnership with Rajasthan as the Official Partner for the upcoming cricket carnival. The association marks a seamless alignment between two entities that share a belief in raising standards and advancing the way the game is experienced. Oaksmith brings this philosophy through Oaksmith Style Studio, its platform focused on elevating contemporary Indian style, intent, and excellence around cricket’s cultural moments.
Cricket is no longer viewed solely through on‑field performances; it is increasingly shaped by the stories, personalities and cultural moments that surround it. This shift mirrors the ethos of Oaksmith Style Studio, making Rajasthan Royals a natural and authentic partner for the brand.
Led by captain Riyan Parag and strengthened by marquee names including Ravindra Jadeja, who returns to the franchise for 2026 season, the squad also features experienced players like Ravi Bishnoi and emerging Indian stars such as Yashasvi Jaiswal, Vaibhav Sooryavanshi and Dhruv Jurel alongside world-class overseas talent including Shimron Hetmyer and Jofra Archer giving the Royals a dynamic and globally balanced lineup. Over the years, the team has shaped a distinct fan culture one that reflects the way a new generation experiences the game today.
The partnership will come to life across multiple touchpoints during the season, reflecting a 360‑degree presence that builds on the cultural rhythm of the cricket carnival. Oaksmith will feature on the top right chest of the Rajasthan Royals jersey, ensuring prominent, high‑visibility integration throughout the tournament. This on‑ground presence will be complemented by digital storytelling and social content rooted in Oaksmith Style Studio’s lens on contemporary Indian style, along with moments featuring players that highlight the convergence of individuality, fandom, and cricket culture. Through these integrations, Oaksmith aims to engage with audiences in a way that mirrors how fans interact with the tournament today — not just watching it, but living it, expressing it, and identifying with it.
Neeraj Kumar, MD, Suntory Global Spirits India said, “Partnering with Rajasthan Royals aligns with our intent to associate Oaksmith with platforms that hold strong cultural relevance in India. The annual high-octane season continues to be one of the country’s most influential shared moments, and Rajasthan Royals represent a franchise that reflects a bold ambition and modern thinking. This partnership allows Oaksmith to engage meaningfully with how today’s audiences experience cricket as part of a broader cultural landscape.”
Rishi Walli, Senior Director – Marketing & IMFL, Suntory Global Spirits, added, “Rajasthan Royals have consistently represented a mindset of ambition, and belief in doing things differently, which aligns with Oaksmith’s philosophy of standing tall and pegging it higher. Our association with Rajasthan Royals offers a unique opportunity where new standards in style, and fandom come together, and Oaksmith Style Studio allows us to bring this spirit alive in a manner that is engaging for our consumers.”
Alok Chitre, COO, Rajasthan Royals added, “Rajasthan Royals is as much about the culture around the game as it is about the action on the field. Our partnership with Oaksmith reflects a shared intent to engage with fans in ways that feel authentic, contemporary, and relevant to how the new generation experiences cricket. Through Oaksmith Style Studio, we look forward to creating meaningful visibility and fan-first moments throughout the season.”
Throughout the 2026 season, the Oaksmith–Rajasthan Royals partnership will unfold in a consistent and culturally resonant manner, designed to integrate authentically with the franchise’s ethos and the evolving ways fans experience the tournament. With this association, Oaksmith Style Studio strengthens its presence within India’s most influential cultural arena, reinforcing the brand’s commitment to engaging with the modern, expressive, and ever‑evolving world of contemporary cricket fandom.
