Occtagon Media Networks has successfully executed a wide-reaching outdoor advertising campaign for Hindustan Pencils’ latest product, NatarajGelix Pens. The campaign spanned across 10 states and 15 cities, including Mumbai, Delhi, Kolkata, and Chennai. Utilizing a range of outdoor formats, such as billboards, unipoles, bus shelters, and gantries, the campaign aimed to create high visibility and build a strong brand presence in key urban markets.
In a standout activation, Occtagon Media Networks also introduced a unique outdoor billboard innovation in Mumbai, drawing significant attention from commuters and the general public alike.
PradipUghade, President of Hindustan Pencils, commented on the campaign’s impact:
“NatarajGelix is a product we are very proud of, and it was crucial to ensure its launch resonated with our consumers. Occtagon’s strategic use of outdoor media formats and their understanding of market dynamics helped us achieve widespread reach and engagement in the target cities.”
Parrmm Lakhani, Founder of Occtagon Media Networks, shared his enthusiasm for the collaboration:
“Our mission was to bring NatarajGelix Pens to life through dynamic and innovative outdoor advertising. By leveraging key locations across major cities, we were able to deliver a campaign that not only boosted brand visibility but also strengthened consumer recall for Hindustan Pencils.”
Sheetal Panicker., Senior Manager at Occtagon Media Networks, also emphasized the value of this partnership:
“Executing this campaign for NatarajGelix was an exciting challenge. We strategically placed high-impact formats in areas with maximum footfall to capture attention and convey the message effectively. The billboard innovation in Mumbai was a particular highlight, helping us stand out in a competitive advertising environment.”
With the success of this campaign, Occtagon Media Networks continues to cement its position as a leader in outdoor advertising in India.
-Based on Press Release
