Hercules has launched its new brand campaign featuring young Indian cricketing sensation Rishabh Pant in the lead. The campaign encourages boys to find and celebrate their tribe, the kind of people who understand their quests and ride along too.
The campaign was conceived by Ogilvy Bangalore.
Capturing the creative journey, R Parvathy, Associate Creative Director, Ogilvy, said “Tribe plays an important role in the journey of every teenager who loves cycling. It’s the tribe that shapes them and defines their rides. It decides the nature of adventures he could take on and gives him the grit to complete them. Cycling has a deep connection with brotherhood this way. These brotherhoods and tribes are what Brand Hercules aims to celebrate through the latest campaign.”
CREDITS
Client: TI Cycles of India
Brand: Hercules
Agency: Ogilvy, Bangalore
Chief Creative Officers, Ogilvy India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak
Chief Creative Officer, Ogilvy India (South): Puneet Kapoor
President, Ogilvy India (South): Tithi Ghosh
Head of Strategic Planning: Easo John
VP, Account Management: Parthiban D
Group Creative Director: Sharat Kuttikat
Creative team: R Parvathy, P A Vidyanath, Sujith Bose, Adrian David
Account Management: Malvika Jhaveri, Mansi Shah
Production House: Entourage Films
Director: Bosco Bhandarkar
