New York: Based on point totals for wins in The One Show 2025 announced last week during Creative Week in New York, Ogilvy Singapore is APAC Agency of the Year and #10 worldwide in The One Show Global Creative Rankings.
Ogilvy Singapore landed the top spot in the region by winning Best of Discipline in IP & Product Design for Vaseline “Transition Body Lotion”, as well as four Gold Pencils, two Silver, and five Merits in this year’s show.
Reed Collins, CCO at Ogilvy APAC, was named The One Show 2025 APAC Creative of the Year.
The Top 10 APAC Agency Rankings (click the category links to view the full list for each):
1. Ogilvy Singapore
2. Dentsu Tokyo
3. TBWA\Hakuhodo Tokyo
4. Bear Meets Eagle on Fire Sydney
5. Dentsu Digital Tokyo (tie)
5. Platinum Tokyo (tie)
7. Leo Thailand Bangkok (tie)
7. Wolf BKK Bangkok (tie)
9. TBWA\Group China Shanghai
10. Colenso BBDO Auckland
Top 5 APAC Independent Agency Rankings
1. Bear Meets Eagle on Fire Sydney
2. Finch Sydney (tie)
2. Supermassive Sydney (tie)
4. The Nine Shanghai
5. Special New Zealand
Highlights of The One Show 2025 Global Creative Rankings are as follows (click the category links to view the full list for each):
Global Agency Rankings
1. FCB New York
2. Area 23 New York
3. Klick Health Toronto
4. Serviceplan Germany Munich
5. TBWA\Media Arts Lab Los Angeles
6. McCann London
7. DAVID Madrid (tie)
7. Energy BBDO Chicago (tie)
9. DM9 São Paulo
10. Ogilvy Singapore
Global rankings in other categories is as follows (click the category links to view the full list for each):
Independent Agency Rankings: Klick Health Toronto
Design Firm Rankings: W Conran Design Boulogne-Billancourt
Brand-Side Agency Rankings: Apple Cupertino
Brand Rankings: Spotify
Brand Parent Company Rankings: AB InBev
Non-Profit Client Rankings: Change the Ref
Production Company Rankings: Bro Cinema Lisbon
Music & Sound Company Rankings: DaHouse Audio Los Angeles
Agency Network Rankings: FCB Global
Independent Agency Network Rankings: Serviceplan Group
Agency Holding Company Rankings: Interpublic Group
Highest Ranked Work
1. “Spreadbeats” by FCB New York for Spotify
2. “Lap of Legends” by FCB New York for AB InBev – Michelob ULTRA
3. “Sightwalks” by Circus Grey Peru Lima with Apoyo Comunicación Peru Lima, LLYC Lima and DINAMO Lima for UNACEM – Cemento Sol
Country Rankings
1. United States
2. United Kingdom
3. Brazil
4. Canada
5. Germany
Global Region Rankings
1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa
The One Show 2024 Regional Agencies of the Year are as follows (click the region to view the full list).
- Asia Pacific Agency of the Year: Ogilvy Singapore
- Europe Agency of the Year: Serviceplan Germany Munich
- Latin America Agency of the Year: DM9 São Paulo
- Middle East & Africa Agency of the Year: Impact BBDO Dubai
- North America Agency of the Year: FCB New York
Using dropdown menus, The One Show 2025 Global Creative Rankings can be viewed by Agency, Independent Agency, Brand-Side Agency, Brand, Non-Profit Client, Brand Parent Company, Production Company, Music & Sound Company, Agency Network, Agency Holding Company, Highest Ranked Work, Country, Region, and Creatives.
Rankings can be viewed globally, and also by region and country.
The One Show 2025 Global Creative Rankings methodology
Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze 9, Merit 3, Fusion Pencil 90, CMO Pencil 90, SDG Pencil 90, Green Pencil 90, Penta Pencil 150, Best of Discipline 90, Best of Non-Profit 90, and Best of Show 135.
In order to receive points for the agency rankings, an agency must be credited under the Primary Agency listing on the specific award win, and must be credited under one of these credit types: Agency, Digital Agency, Media Agency, or PR/Marketing Agency. When multiple agencies meet the above requirements on the same award win, the points for that win are divided equally among those agencies.
If the same entry wins multiple awards within a discipline or in multiple disciplines, the points for all awards and wins are counted towards the rankings.
A total of 19,860 pieces from 62 countries were entered into The One Show 2025, and winners were announced last week during Creative Week in New York. This year’s esteemed One Show global jury awarded agencies, studios, brands, production companies, and designers in 55 countries with 156 Gold Pencils, 197 Silvers, 270 Bronze, and 1,027 Merits.
