Mumbai-based digital communications agency Oktobuzz has won the digital marketing mandate of Westside. The agency will be responsible for managing the social media handles and campaigns of the fashion brand from the house of Tata’s. Oktobuzz will also work with the brand on improving their overall online presence through data-led digital communication campaigns and other mar-tech projects.
Westside is India’s preferred fashion destination from the house of Tata’s, offering a wide range of contemporary and confident wardrobe solutions for men, women and children. It also offers urban and warm home decor and an extensive range of cosmetics, ambrosial fragrances and luxurious bath & body products. Established in 1998, Westside has a presence of over 200 stores across India.
The brand has entrusted Oktobuzz with the responsibility of helping them build a strong presence and establish the legacy of Westside as a house of Tata brand in the online world. The agency will be working majorly on social media platforms like Facebook, Twitter, Instagram and YouTube. It will also work with the brand to help enhance the brand experience across platforms including website, App, UI/UX and videos.
Regarding the partnership with Oktobuzz, Umashan Naidoo, Head-Customer and Beauty, Trent Limited, said, “Westside has already established itself as one of the leading fashion retail brands in the country. As we grow our presence across the country, we also want to leverage Digital in the most constructive way and thereby make Westside the brand of choice for consumers aspiring for efficient and accessible fashion. Oktobuzz’s robust understanding of the market and digital ecosystem made the mark for us.”
Oktobuzz’s association with Westside is a result of several months of meetings and rigorous research. The agency met the brand’s marketing team earlier this year with an insight-led strategy and they liked the vision for the brand the Oktobuzz team brought to the table. The agency’s understanding of data and converting them into actionable insights for the brand is something that has helped the brand considerably.
Expressing his happiness on this win, Hemal Majithia, CEO & Founder, Oktobuzz, said, “We are extremely delighted to partner with Westside in this phase of hyper-growth, especially harnessing the power of digital. We are aligned with the brand’s ambitious vision of being at the forefront of fashion and intend to convert data-led insights into clutter-breaking creative solutions that not only pushes creative boundaries but also impacts business positively.”
“We are delighted to add another marquee brand and an industry leader like Westside to our clientele. With India on the rise and the fashion sector booming, Westside, over the last two decades, has played a pioneering role in making India fashionable and at Oktobuzz, we are committed to further Westside’s digital presence with strategic planning at all levels.” added Rohan Nair, Sr. Vice President-Business and Strategy, Oktobuzz.
