Web3 technology company OKX has launched its cricket-themed ‘Be a Crypto Player’ campaign. The campaign positions OKX as a key Web3 player in India and showcases its comprehensive suite of Web3 products. The campaign has been conceptualised by CAA and Spirit Media.
The brand film shows Ajay engrossed in the commentary of the cricket world cup. This is when he hears a voice telling him about OKX, and encouraging him to become a crypto player. In doing so, Ajay would join a community of millions of people in a new economic system powered by Web3.
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The film says that joining Web3 via the OKX Wallet will make crypto accessible for everyone.
It also highlights the benefits of OKX’s all-in-one Web3 wallet, which provides access to 200,000 tokens via its DEX aggregator, as well as thousands of NFTs and DApps across nearly 80 blockchains.
OKX Chief Marketing Officer, Haider Rafique said, “India’s growing enthusiasm for crypto and its position as a significant market for Web3 users have made us prioritise the country in our expansion efforts. The campaign aims to introduce the Indian market to the world of Web3, encouraging users to explore the countless possibilities offered by blockchain technology. It also reflects our commitment to driving the widespread adoption of this revolutionary technology in the country, while encouraging people to learn about Web3 and its applications in a responsible way.”
The campaign follows the launch of OKX Crypto Cricket Cup, an interactive competition that ran from October 5 to November 5. The competition saw participation from over 80,000 users and aimed to encourage eligible participants to learn about Web3 and compete for a share of a prize pool worth over $200,000.
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