India: Oleev, an edible oil brand by Modi Naturals Limited, is shaking things up with a new digital campaign starring Chitrangda Singh. This collaboration aims to transform how Indians think about healthy cooking by promoting smart kitchen choices.
In an era of constant upgrades, people embrace the latest technology, prioritize fitness routines, and keep their wardrobes fresh. However, many kitchens continue to use traditional oils that lack the health benefits and flavor profiles of modern alternatives. Oleev provides the ideal solution. Oleev Active, a multi-source cooking oil enriched with the goodness of olive oil, offers a smarter and healthier way to cook.
Akshay Modi, MD, Modi Naturals Ltd says, “We believe that every kitchen deserves the best. Oleev Active multi-source oil is a testament to our commitment to providing consumers with smart and healthy cooking option. This association is more than just a digital campaign. It’s a call to actionfor smart consumers who want to embrace and upgrade to a healthier way of life.”
Chitrangda Singh embodies Oleev’s evolution, reflecting a generation valuing health and culinary pleasure. Oleev enhances cooking without compromising well-being.
Mukesh Ghuraiya, CMO Modi Naturals Ltd asks, “Why stick with the old cooking oil when everything else in your life is smart, new, and upgraded? We’re excited to launch our latestmarketing campaign featuring the talented Chitrangda Singh, bringing to life the insight that today’sconsumers seek smart, upgraded choices in every aspect of their lives. Oleev edible oils are theperfect upgrade for your kitchen, promoting a healthier lifestyle.”
Oleev, known for quality products, and Chitrangda Singh’s influence aim to redefine cooking habits and promote well-being. Their collaboration, found on Amazon, BlinkIt, Zepto, and major stores, heralds a new era in Indian kitchens.
Instagram link of the campaign –
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