Olympic Champion Neeraj Chopra partners with Audi India
New Delhi: JSW Sports announced today that Olympic javelin throw champion and double medalist Neeraj Chopra has joined hands with German automotive giant Audi India. This collaboration brings together two icons celebrated for their precision, high performance, and progressive spirit.
Neeraj Chopra, whose historic gold-winning javelin throw at the Tokyo Olympics inspired millions, now aligns with Audi India — a brand known globally for engineering excellence, relentless innovation, and cutting-edge design. The partnership underscores shared values of world-class performance, explosive speed, and iconic stature.
Balbir Singh Dhillon, Head, Audi India, said, “At Audi, we stand for those who push boundaries – those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit. Determined and iconic, his journey from ambition to achievement mirrors Audi’s progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand – a symbol of what it means to lead, not follow.”
Known for his flawless technique, Neeraj personifies Audi’s core values — precision, determination, and a drive to break limits. From the sports arena to the global stage, this partnership signals a shared vision for excellence. Chopra’s accolades include Olympic Gold, top finishes at the Asian Games, Commonwealth Games, World Championships, and Silver at the 2024 Paris Olympics.
Expressing his enthusiasm, Neeraj Chopra said, “I’ve always admired Audi – not just for the cars, but for what the brand stands for. As an athlete, these values resonate deeply with me. Whether it’s on the field or in life, the pursuit of excellence never stops. I’m excited to join the Audi family and represent a brand that inspires forward motion in everything it does.”
The partnership not only celebrates one of India’s greatest sporting icons but also highlights Audi’s commitment to innovation, resilience, and evolution. Neeraj’s progressive training approach and relentless refinement make him a perfect ambassador for Audi’s journey.
Karan Yadav, Chief Commercial Officer, JSW Sports, added, “All of us at JSW Sports are really happy to facilitate this association between Neeraj and Audi India, which is truly a landmark partnership for Indian sport and business. Audi is a car manufacturer that Neeraj really admires, and one whose vision as a brand aligns with that of his as an athlete. All our conversations with Audi have been very positive, and with Neeraj being one of India’s finest athletes, I genuinely believe the potential of this partnership is limitless.”
