Mumbai: OMD India, a part of the Omnicom Media Group, has secured the integrated media mandate for HDFC Life, one of India’s leading long-term life insurance solutions providers. With nearly 25 years of experience, HDFC Life is known for offering innovative products that help customers lead a ‘Life of Pride.’ The company offers a broad portfolio of individual and group plans, covering Protection, Pension, Savings, Investment, Annuity, and Health categories, designed to meet the diverse needs of Indian consumers.
This partnership will significantly contribute to HDFC Life’s mission of ‘Insuring India,’ supporting the industry’s goal of providing ‘Insurance for all by 2047.’ The collaboration aligns with the insurer’s strategic goals and will help strengthen its market position.
OMD India will oversee the media strategy for HDFC Life, combining the agency’s strategic and creative planning expertise with Omnicom’s cutting-edge data and technology orchestration platform, Omni. This fusion of capabilities will empower HDFC Life to deliver enhanced customer experiences and achieve stronger business outcomes.
The win underscores OMD India’s solid local credentials and its ability to respond to the evolving needs of clients and consumers.
“We’re excited to partner with HDFC Life and look forward to creating an inspiring journey of driving strong marketing and business outcomes for the brand,” said Anisha Iyer, CEO of OMD India. “Our partnership is designed to deliver real business impact underpinned by OMD India’s strong and future-facing capabilities. We’re excited for what the future holds.”
Vishal Subharwal – Group Head Strategy & CMO, HDFC Life commented, “We are happy to welcome OMD aboard. HDFC Life and OMD have common values that focus on innovation and customer-centricity. OMD’s capabilities, tools and culture are in sync with our expectations and we are confident that this partnership will add value to our brand story with exceptional experiences and strategies to further build on the promise of our proposition.”
