Omnicom Media Group (OMG) India has partnered with LinkedIn to launch a pioneering initiative aimed at upskilling its employees as LinkedIn Certified Marketing Insiders. With this collaboration, OMG India has become the first agency in the country to roll out such a program in association with LinkedIn, further reinforcing its commitment to driving transformative marketing solutions for its clients.
The initiative, branded as #OMG100Insiders, focuses on equipping OMG India’s talent with in-depth knowledge of LinkedIn’s advertising ecosystem. Through a structured certification program covering key areas such as Fundamentals, Marketing Strategy, and Content and Creative Design, the agency aims to empower its teams with expertise in crafting ROI-driven strategies for brands.
In an increasingly competitive and dynamic marketing landscape, building a network of skilled professionals is crucial for delivering impactful campaigns. With this certification, OMG India’s employees are now well-positioned to leverage LinkedIn’s tools and insights to drive stronger B2B marketing outcomes for their clients.
Kartik Sharma, Group CEO at Omnicom Media Group India said, “The marketing landscape is constantly evolving and demands agility on our part. Through best-in-class upskilling opportunities and digital leadership initiatives like #OMG100Insiders, we continue to unlock new dimensions of growth and champion our culture of being our clients’ most trusted partners and unlocking value and business outcomes for clients.”
OMG India continues to accelerate its learning curve, enabling its talent to stay ahead of the curve in India’s ever-evolving marketing landscape. This achievement follows on the heels of it being the first agency network to be recognised as a Meta Certified Company in July 2024 and being awarded the coveted Marketing Science and Media certifications.
