MUMBAI: Only Much Louder (OML), a full-service creative and entertainment business network, has partnered with Ultraviolette Automotive to produce the documentary, ‘The Fastest Indian’ to capture the remarkable story of the Ultraviolette F99, India’s fastest on road vehicle. The film spotlights the F99’s record-breaking quarter-mile sprint of 10.7 seconds, shattering the previous benchmark of 11.6 seconds. Creatively produced and directed by OML, the documentary offers a look into Ultraviolette’s vision, one that aims to reshape the future of the Indian auto sector.
The three-part documentary-series chronicles the bold journey of developing the Ultraviolette F99, while celebrating the spirit of a homegrown brand that is redefining boundaries and challenging conventions with cutting-edge technology. More than lauding the F99’s speed, the documentary looks to offer a deep dive into the relentless pursuit of excellence through a story of innovation, fearless engineering, and a vision that challenges what’s possible in the Indian automotive space.
From the drawing board to the drag strip, the series highlights the development of the superbike and the monumental challenges that Ultraviolette overcame. All three episodes of ‘The Fastest Indian’ are currently available to stream on YouTube, giving viewers a front-row seat to the design, innovation, and ambition that brought this achievement to life.
Tusharr Kumar, CEO, Only Much Louder, said, “We are proud to have partnered with Ultraviolette Automotive for a documentary that is more than a showcase of performance; it is in fact a reassuring statement on the future of mobility-where cutting-edge technology, sustainability and high-performance racing merge. It is a reflection of how a homegrown brand is not only shaping narratives around electric vehicles in India but also placing Indian engineering on the global map.”
Abhinav Sharma, VP- Marketing, Ultraviolette, said, “This journey wasn’t just about building a really fast motorcycle, it was about jumpstarting the ‘innovation’ conversation through one outrageous idea. The story of ‘The Fastest Indian’ aims to capture the reality of what we set out to do – One shot, one machine, and no room for second guesses. For the first time ever, we’re letting viewers go behind closed doors and discover the untold story of the Ultraviolette F99 in a documentary that is not only creatively charged but also matched our engineering endeavour.”
Only Much Louder added that it aims to consistently push boundaries of storytelling through collaborators by developing content that effectively captures the essence of pop culture, whether it’s motorsports, tech, gaming, music and more. The company has been an instrumental force in shaping how brand stories are captured and communicated. With the Ultraviolette F99 documentary, OML’s creative team has developed a documentary series that is as visually stunning as it is inspiring. With an eye for detail and an instinct for storytelling, OML brings the Ultraviolette F99 story to life — not just as the making of a machine, but as the rise of a movement.
