Mumbai: Omnicom Media Group (OMG), the media services division of Omnicom, wrapped up the 2025 Cannes Lions International Festival of Creativity as the most awarded media holding company, capturing a total of 83 Lions, including 15 Golds and two Grand Prixes, and unveiling eight innovative partnerships set to redefine live content, conversations, and commerce.
OMG agencies OMD and PHD clinched top honours, ranking #1 and #3 respectively in the coveted Media Network of the Year category. This marks the fourth time since 2021 that an OMG agency has earned this title, underscoring the group’s continued dominance in the global media landscape.
OMD Named Media Network of the Year
For the third time since 2022, OMD was awarded Media Network of the Year, winning more Media Lions and appearing on more shortlists than any other agency. Sister agency PHD, a previous Media Network of the Year in 2020–2021, secured third place.
“Winning Media Network of the Year is always an honor – but even more so in a marketplace where media excellence also means data, CRM, content, creator, experience and commerce excellence,” said OMD CEO George Manas. “This recognition tells our clients and our people that OMD is living up to the promise of We Create What’s Next by reimagining and redefining the role of media as a force for business growth.”
Beyond the accolades, OMG made daily headlines throughout Cannes with the announcement of eight first-mover partnerships aimed at enabling Omnicom clients to unlock the power of live content, real-time conversations, and commerce.
These new collaborations include:
- Programmatic bidding on high-attention live sports moments via Disney and Sky Sports
- Influencer-to-commerce capabilities on Walmart’s livestream platforms
- Amazon Live + Thursday Night Football insights in Amazon Marketing Cloud to map path-to-purchase and lifetime value
- Meta tools for enhanced influencer discovery and live content performance
- Real-time trend-tapping solutions with X (formerly Twitter)
- PayPal-first inventory curation based on transaction data
- A YouTube Livestreams strategy toolkit in partnership with Google
Reflecting on the group’s achievements at Cannes 2025, OMG CEO Florian Adamski emphasized the company’s client-focused and high-performance ethos, “OMG’s success at Cannes or any of the leading international award shows, as well as our performance on industry indexes like the Effie Index and the Forrester Wave, is the result of a singular focus on meeting an agency’s core responsibility to clients: creating the best possible consumer response. We’ve built a high-performance culture where creativity fuels innovation — and Cannes 2025 was a fantastic showcase for how that dynamic creates leading business outcomes for our clients. That’s what matters — everything else is just noise.”
With unmatched creative achievements and a forward-thinking partnership ecosystem, Omnicom Media Group continues to lead the charge in reimagining media for the digital-first world, solidifying its position as the industry benchmark for innovation and effectiveness.
