One Source, an Integrated marketing consultancy, today announced the appointment of McKinsey alum Vyshak Das as Head of Culture.
In his role leading the Culture Practice in conjunction with Lead – Human Asset Management, Pragya Budhiraja, Das will play a key role in redefining the workplace ecosystem at One Source, said the agency.
“When one grows 100% year on year for half a decade, one thinks of how to maintain and outperform that while completing a decade of high growth-low attrition. Whether it be mandatory block leaves every six months, an annual nine-day companywide vacation that we coined Happy People Work Harder, our ‘Purple Squirrel’ talent onboarding philosophy, or 14-day off-sites to break the monotony of COVID-driven screen gazing, bringing a Head of Culture on board was the natural progression in placing our people at the heart of all we do”, said, Srishty Chawla, Co-founder of One Source.
Budhiraja said, “People and partners define successful workplaces, and at One Source, we felt our biggest asset, our people, deserve as much focus as our partners, our clientele. Vyshak will drive a bottom-up listener’s approach, a paradigm we are defining for the marketing and consulting industry”.
