MUMBAI: Onitsuka Tiger presents its Autumn/Winter 2024 campaign featuring their Indian Brand Advocate, Rashmika Mandanna. She takes center stage as the face of Onitsuka Tiger’s Autumn/Winter 2024 campaign. The goal is to embody the brand’s blend of Japanese craftsmanship, urban energy, and runway glamour. Under the creative direction of Andrea Pompilio, the collection highlights the intersection of high fashion and sportswear, debuting at Milan Fashion Week. The aim of using Manadana is to position the collection as a must-have for fashion-forward individuals.
Mandanna has two looks from the Urban Winter Yellow Tiger Collection. In her first Yellow Tiger look from Onitsuka Tiger’s Urban Winter Yellow Tiger Collection, Mandanna is in a versatile knit cropped top, inspired by the brand’s jacket, paired with the Women’s Printed Skirt. The A-line skirt, featuring tucks and a V-shaped slit, accentuates her silhouette while showcasing a unique raindrop-inspired print that reflects the urban landscape. Complementing her look is the Women’s Printed Skirt, designed with a single-breasted silhouette and refined tuck detailing that enhances her posture. The ensemble is completed with Tiger Rodeo pumps, which look to combine classic charm and contemporary flair.
In her second look, Mandanna aims to achieve a balance of comfort and fashion, showcasing a women’s long sleeve knit top paired with a knit skirt and a striking puff jacket, embodying modern winter elegance. The tight-fitting design of the ensemble accentuates her feminine silhouette while offering a chic impression. The multi-colored stripes on the knit skirt serve as the centerpiece of the outfit. Made of Japanese fabric and sewn in Japan, this skirt aims to exemplify craftsmanship and attention to detail.
