Sydney: OpenX Technologies, Inc., an omnichannel supply-side platform, has appointed Clay Gill as Regional Vice President of Buyer Development for APAC. In this position, Gill will head the buyer development team throughout the region, collaborating closely with holding companies, independent agencies, and brands to optimize campaign performance through programmatic solutions.
Gill brings over 25 years of experience in the digital advertising industry, with senior leadership roles at IPG, The Trade Desk, and WPP. His deep expertise on the buy side provides him with a thorough understanding of the challenges faced by APAC buyers and the specific results they expect from adtech partners.
Gill says, “OpenX is at the forefront of innovation and growth, solving some of the most pressing challenges in programmatic buying, from delivering superior results through curation to providing unified, transparent reporting. I’m looking forward to collaborating with this talented team to deliver solutions that drive success for our clients and partners.”
Reporting to Mitchell Greenway, managing director, APAC, Gill’s appointment reinforces OpenX’s leadership in APAC’s programmatic landscape. Curated marketplaces empower buyers with precise inventory and audience control aligned with specific business objectives.
Greenway says, “Clay’s vast experience and deep understanding of the digital ecosystem will be invaluable as we continue to expand our presence in APAC. His leadership in programmatic and data-driven solutions, combined with his passion for innovation, make him the perfect fit to drive our mission of empowering buyers with more control, transparency, and precision in their programmatic strategies.”
