Cricket is much more than a sport in India, it is a powerful emotion felt and celebrated by all. With the ICC 20 Men’s World Cup just around the corner, fans and players are gearing up to keep spirits high and teams motivated as they go through a roller-coaster of emotions during the matches.
To take fans’ support for their favorite team and players up a notch, OPPO, an official ICC sponsor, in association with AutumnGrey Delhi, has come up with a campaign #LightUpTheGame with enthralling emotions that know no bounds. Fans get the golden opportunity to grab match tickets, get clicked with the trophy at the stadium, and showcase their special video messages on the official OPPO screen there.
“Today, what gets people excited is a thought or an idea that truly connects & resonates with them yet sets itself apart from the conversation that’s already going on out there. As a brand and as the official sponsor of the ICC T20 World Cup this year, our aim is to reach out to the masses in a more special way while establishing and reminding them all why Cricket will never be just a sport for us. To further make them feel a part of this emotion-filled experience, we wanted was to tap on to this joyous feeling of watching the match from the stadium again as things get back to normal, either physically or virtually and that’s what our team at AutumnGrey planned for all”, said a spokesperson from OPPO.
“Cricket is quite a deep-rooted emotion in India, hence—when given this opportunity by OPPO to make the World Cup a very big moment for all of us—we as a team wanted to put forth a work that creates an impact, and makes OPPO stand out as a brand”, said Anusha Shetty, Chairperson & Group CEO, Grey Group India.
Understanding the preferences and inclination towards the music of the generation today, the dynamic artist Kaam Bhaari was brought on board to build an instant connection and capture the mood of the nation.
The DVC rolled-out was nothing less than an emotional ride one goes through no matter where they are, who they are, and for whom they are cheering for.
Campaign Credits:
Client Name: OPPO Mobile India
Chief Marketing Officer: Damyant Khanoria
Digital Head: Amit Midha
Client Team: Tushar Pal, Amber, Jasjot Singh
Creative Agency: AutumnGrey Delhi
Chairman & Group Chief Executive Officer: Anusha Shetty
MD & Chief Creative Officer: Sandipan Bhattacharyya
Chief Operating Officer: Ketan Desai
Senior Creative Director: Salil Shahane
Senior Creative Director (Design): Nishant Sethi
Agency Team (Servicing): Disha Sharma, Kamakshi Jain, Resham Chhatra
Agency Team (Creative): Akshita Bhalla, Jayshree Jain, Mandvi Verma, Munmun Mohatta
Production Partner: Far Commercials
