New Delhi: Creator economy company Opraah, formerly known as OpraahFX, has unveiled a new brand identity as it accelerates growth ambitions and targets ₹250 crore in turnover in FY27. The rebrand comes as the company reports nearly 200% year-on-year revenue growth, positioning itself among India’s fastest-growing players in the creator economy space.
The move marks a strategic evolution for the company as it expands beyond its original identity to reflect a broader role in shaping creator-led marketing, entertainment and digital influence across India.
Representing over 500 exclusive creators and working annually with 4,000–5,000 influencers, Opraah collectively reaches more than 300 million YouTube subscribers through its creator network. The company has executed over 500 campaigns for brands including OpenAI’s ChatGPT, Samsung, Formula 1, BMW, Lakmé, Himalaya and Netflix.
Over the past year, Opraah has expanded into categories including fashion, beauty and nano-influencer programs, while strengthening its AI-driven brand mandates and increasing long-term client partnerships, contributing to its latest growth trajectory.
Founded in 2017 by Pranav Panpalia, one of India’s early YouTube creators, Opraah emerged from insights into the monetisation gap between Indian and global creator ecosystems. Co-founder Mansi Panpalia, known as creator Magsplay, joined the business with experience spanning both creator and brand ecosystems.
Commenting on the rebrand, Pranav Panpalia, Co-Founder, Opraah, said, “FX was the right name for a company finding its footing. It isn’t the right name for one closing in on ₹250 crore. This rebrand reflects the scale we’ve earned, not just a new coat of paint.”
Mansi Panpalia, Co-Founder, added that the new identity is designed to bridge the gap between brands and creators by bringing together perspectives from both sides of the ecosystem.
As part of its expanded operating model, Opraah now functions across five specialised business verticals — OP Gaming, OP Glam, OP CAP (creator accelerator program), OP Entertainment and OP Fitness — creating a broader creator and content ecosystem across categories.
The company said its growth has largely been driven organically, without aggressive acquisitions or external capital-led expansion. While it has completed a limited number of strategic acquisitions, Opraah stated that it currently has no plans to pursue an IPO and remains focused on building internal capabilities and long-term scale.
Speaking about the evolution of the market, Pranav Panpalia said, “The creator economy in India is no longer a side channel. It’s the primary way culture gets made and sold. Opraah exists to make sure brands invest in that shift with the right strategy and the right respect for the creators driving it.”
With creator-led influence increasingly shaping consumer engagement and brand discovery, Opraah’s rebranding signals its ambition to deepen its role in India’s rapidly evolving digital and creator economy landscape.
