Orangutan Gaming, an Indian esports organisation, has announced its partnership with Raiaskaran, a Real Estate company, for the year 2023. This partnership marks the entrance of a luxury Real Estate brand in the Esports industry.
Through this partnership, Orangutan Gaming and Raiaskaran will work together to create unique and engaging experiences for the #Apearmy. Raiaskaran and Orangutan have come together to pursue their shared passion of serving the audience with premium quality content via Luxury infrastructure. The partnership will include collaborative content creation, social media campaigns, and exciting in-person events that showcase the strengths and expertise of both organizations.
Raiaskaran will have prominent branding and exposure across Orangutan Gaming’s channels and events. This will include Raiaskaran being a Powered-by partner for Orangutan Gaming and will also boast their logo on Orangutan Gaming’s official esports jersey for the year.
“We are thrilled to partner with Raiaskaran for 2023,” said, Jai Shah, Co-Founder at Orangutan. He added, “This is the first time in India that Esports and Real Estate have crossed paths and we are glad that we took the opportunity to lead the pack. We aim to tap into a completely new market with the help of this partnership with Raiaskaran and look forward to working with them to create what we believe is a one-of-a-kind collaboration.”
Yuvraj S Rajan, Director, Raiaskaran, said, “Raiaskaran is proud to partner with Orangutan. A part of our journey has always been to recognize budding talent and new markets. Esports is one of the fastest-growing industries and we see great potential in partnering with Orangutan. Undoubtedly the luxury consumers and influencers of today are becoming younger, and we believe through e-sports we would be able to engage with this audience at an earlier stage. This partnership represents a bold and visionary move that has the potential to reshape the luxury real estate landscape in India.”
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