Mumbai: Ormax Media, India’s premier media insights and consulting firm, has announced the launch of Ormax StreamView, a new syndicated product aimed at providing an independent, standardised view of what audiences in India are watching on OTT platforms.
With streaming platforms following varied disclosure practices and the absence of a unified measurement framework, Ormax StreamView seeks to offer objective, third-party viewership estimates for India’s fast-evolving OTT ecosystem.
Ormax StreamView is a weekly report that ranks the Top 50 most-watched long-form properties on OTT in India for the previous week (Monday to Sunday), released every Tuesday. The syndicated subscription cycle begins January 5, 2026.
The report tracks long-form content across formats including OTT originals, general entertainment content, theatrical films, non-fiction, sports, and news, while excluding short-form videos such as reels, shorts, micro-dramas, songs, and trailers. Coverage spans all Indian and international languages. A “view” is defined as any individual who watches a property for at least 30 minutes in a given week in India.
The product is built on a three-step hybrid research methodology combining an OTT Viewership Tracker using online surveys, Ormax’s in-house OTT Panel that logs daily consumption, and statistical projection to India’s OTT universe, anchored to audience universe estimates from The Ormax OTT Audience Report. The methodology currently covers over 2,500 respondents per week, with plans to scale to more than 5,000 by mid-2026.
From April 2026, Ormax Media plans to introduce target group-specific reports in phases, covering cohorts such as Connected TV users, gender-based audiences, geographic segments, and media affluence groups.
Commenting on the launch, Shailesh Kapoor, Founder & CEO, Ormax Media, said, “OTT is now a mainstream medium, but the industry lacks a consistent, independent view of what audiences are actually watching. Ormax StreamView is our attempt to bring clarity, comparability, and credibility to OTT viewership reporting in India, especially at a time when advertising is becoming central to the category.”
Keerat Grewal, Head of Business Development (Streaming, Television & Brands) at Ormax Media, added, “Our journey to track OTT viewership began in 2022, with a focus on original streaming content such as web series and direct-to-OTT films. Ormax StreamView is a significant step forward, with an integrated approach that reports viewership across all major OTT content types, from sports and GEC programming to OTT originals and theatrical films. Ormax StreamView will help platforms, content owners and creators, advertisers, and agencies make sharper decisions by providing a consistent, third-party view of what’s truly being watched on OTT in India, week after week.”
Ormax StreamView is the latest addition to Ormax Media’s portfolio of streaming measurement products and is now available by subscription.
