• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, February 26, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

OTT Visionaries at Digital Reinvent 2020

by Editorial
February 28, 2020
in Exclusive, Featured, OTT
3 min read
OTT Visionaries at Digital Reinvent 2020
Share Share ShareShare

Mumbai: The inaugural edition of Digital Reinvent 2020 had a stellar speaker line up starting from a keynote from the maestro Tarun Katial, after which had a panel discussion of heavy weights from the industry.

Moderated by veteran and Founder of House of Cheer, Raj Nayak, the panel titled, ‘OTT Visionaries – Reinvent 2020 comprised of the true Visionaries of the OTT industry with the presence of some digital leaders such as Karan Bedi, Vishnu Mohta, Nachiket Pantvaidya, Kranti Gada and Gourav Rakshit.

AltBalaji CEO, Nachiket Pantvaidya had to answer the first of the many interesting questions asked by Raj Nayak. He asked, “is AltBalaji all about Gandi Baat or there is much more to AltBalaji?” 

To which, Pantvaidya replied by saying, “let me start off with the philosophy that at Balaji Telefilms, we make TV content for family audiences, and we make digital content for individual viewing. None of our digital shows can go on TV.”

“We believe India is a mobile first country, the shows that we make and curate are for digital and we want to ensure that our shows on Alt Balaji are meant for individual viewing and not for family viewing.” 

Nayak asked Kranti Gada, COO, Shemaroo Entertainment, if she feels that 2020 would be a watershed year for the OTT players considering the amount of on-going disruption happening?

Gada believed that no particular year can be a watershed year. She said, “Now, one can say that 2016 was a watershed year with the launch of Netflix in India, or the year when the digital rights for IPL were sold, so there are a lot of things that happen and no one thing can define the a watershed year, simply because there are too many stakeholders involved in the current scenario. I think it’s evolving and it will keep evolving.”

“At Shemaroo what we see is that we’re actually a mass entertainment player and we are trying to cater to the next 300 billion, the next 250 or 300 million and a lot of them are already digital viewers which we already are trying to cater them and we believe in being available wherever they are.”

Kranti also mentioned about the content that Shemaroo offers, she said, “Over the years we have built an extremely strong content bank across Hindi, Gujarati, Punjabi and many others

We have created alternative genres and I repeat loyal viewership and so all of this is catering the next 50 million or 300 million people and now we are not a bottomless pit and we make a viable business out of doing this fair.”

Nayak asked, Gourav Rakshit, COO – Viacom18 Digital Ventures about how OTT players said that they wanted exclusive content, where has that thought process taken them? 

Rakshit said, “I think typically the way we operate is that we distribute free content widely and the subscription based content is typically behind the pay wall. The philosophy is more important, which is around the fact that good content shouldn’t be dramatically restricted in terms of its audience as it will not be fulfilling for content creators and for all the people that participate in that journey.”

Talking about their strategy MX player’s CEO Karan Bedi said, “We are slowly growing and everyone knows how to get on to MX Player and they know what they exactly want. If given the size and scale that we have, we are growing on 200 million monthly actives in India across all our platforms.” 

Speaking about the user base of MX Player, Bedi said, “We have got anybody who has got a smartphone or a data connection and wants to watch entertainment. In that sense, we are doing TV content, originals and movies. The Holy Grail is something like Queen which got us critical acclaims, sponsors, advertisers and numbers, but obviously I would be lying if I say that every show can be like that, those are tentpoles that work from time to time and content is a business like that, but all the other shows do add a lot of value.”

About Hoichoi, Vishu Mohta said “we are a subscription business from day one and we are focused on one language that is Bengali. We have enough people to speak this language to keep us busy for a very long time in India and Bangladesh.” 

“As we are niche and focused only on one language, we do everything in that entertainment package, per se and as we are laser focused on one language to start with.” 

Tags: Digital Reinvent 2020

Related Posts

Domex runs a month-long disinfection campaign at Mumbai Local stations
Brand Stories

Domex runs a month-long disinfection campaign at Mumbai Local stations

by Editorial
February 26, 2021
0

New Delhi: In a bid to ensure the safety of citizens, leading expert and clinical disinfection brand, Domex by Hindustan Unilever Ltd....

Read more
Ganesh Natarajan-led 5F World invests an undisclosed amount in InnoServ; joins its advisory board
Featured

Ganesh Natarajan-led 5F World invests an undisclosed amount in InnoServ; joins its advisory board

by Editorial
February 26, 2021
0

New Delhi: InnoServ Group, a fast-growing integrated digital acceleration firm serving media, corporate, and academia, today announced that it has...

Read more
Ajit Varghese, Chief Commercial Officer, ShareChat

We expect to achieve further growth momentum from the increasing internet population: Ajit Varghese

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
We at Vinod, are excited to bring back the traditions with a touch of modernity. Sunil Agarwal, Vinod Cookware

We at Vinod, are excited to bring back the traditions with a touch of modernity: Sunil Agarwal, Vinod Cookware

February 25, 2021
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021
ASCI guidelines boon or bane for Influencers?

ASCI guidelines for Influencers; boon or bane ?

February 24, 2021
Vishwanath Shetty, Pocket Aces

Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces

February 24, 2021

Subscribe to Newsletters

Trending

MX Player ropes in Sidd Mantri as Senior VP, Product
Featured

MX Player ropes in Sidd Mantri as Senior VP, Product

by Editorial
February 25, 2021
0

Mumbai: MX Player has roped in product expert/ leader Sidd (Siddharth) Mantri as Senior VP - Product, who is responsible...

Lowe Lintas showcases TVS Scooty Pep+ in a film for the Scooty Pep+ Special edition by TVS Motors

Lowe Lintas creates campaign for Scooty Pep+ Special edition by TVS Motors

February 26, 2021
COTT Week 7: Live Telecast was the top show with 47.42 Million unique viewership.

COTT Week 7: Live Telecast was the top show with 47.42 Million unique viewers

February 25, 2021
Zenith India appoints Ramsai Panchapakesan as National Buying Head

Zenith India appoints Ramsai Panchapakesan as National Buying Head

February 26, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.