Our brand of creativity is rather esoteric! We are understood and appreciated by a handful, and our methods are different.
Yash Chandiramani, Founder & Chief Strategist, Admatazz
Data backed creatives:
Over the years, the gap between advertising and data seems to be closing in at an exciting pace. From groping in the dark with not an inkling of how their ads were performing or going to perform, to making decisions on the fly with real-time data, advertisers have come a long way. First, better targeting was possible as a direct outcome of rich data insights. Then, we witnessed a shift to programmatic media buying where purchasing ad space was done dynamically. And now, the focus area is moving towards data-backed creative. We must consciously and ethically utilize behavioral, psychographic and contextual data to make creative that resonate with the audience. Only data-driven insights have made all of these possible, which call for time and money to be invested by organizations in building these capabilities. We have utilized the time to grow our data wing and find ways to churn out meaningful, actionable insights to be fed to our creative and performance teams for every campaign.
Great insights make campaigns a lot more fun to work on!
Working towards conversions:
The pandemic has hit brands hard, and just like everybody else, they’re keen on recovering, especially in the financial sense. Often, they look to their advertising partners to help them deliver commercially viable results and regain their economic health. That’s what we are aiming to do in 2021. Our priority is to collaborate with the sales teams of our clients and focus on precision marketing. We believe this would prove to be effective in fast-tracking customer acquisition and retention that ultimately get brands back on their feet.
Building a fun and weird ecosystem:
Our brand of creativity is rather esoteric! We are understood and appreciated by a handful, and our methods are different. In a somewhat odd sense, we really like that! We are keen on building further on these quirky and fun ways of work in 2021.
A quick look at our website and overall digital presence will help you find a statement that we live by: “Ads without Approval”. Sometimes, you need to go against your own guidelines, to achieve something truly remarkable! Whether it’s presenting an entire pitch through a musical video or obsessing over multivariate data analytics to make better creative, we want to continue doing things only we understand the logic behind.
Mental health of the team:
It’s something that is being talked about quite often, and rightly so. We need to focus on an environment where it’s okay to take a break if you feel bogged down mentally. It’s okay to open up to your peers about something that doesn’t feel right, internally and externally. We’ve grown used to hearing that it’s necessary to separate your personal and professional life, but things like an individual’s mental state of mind often goes beyond both these spaces. It’s ultimately a people’s business, and we will strive to ensure that our people are in the best shape.
Deeper dive into video:
I continue to advocate video-marketing, and the prospect of deep-diving into this area in the New Year is something that I’m looking forward to doing. Our focus will be developing interactive, bite-sized video content in-house with our partners while keeping a close eye on AI, AR, and other interesting trends. As an industry, we are only scratching the surface with video, and a lot more formats are waiting to be discovered!