• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Sunday, January 29, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home 2022

Our Focus will be to expand our offering & User base, upgrade technology and strategic partnerships

by Kalpana Ravi
February 16, 2022
in 2022, Exclusive, Featured
Reading Time: 2 mins read
A A
Our Focus will be to expand our offering & User base, upgrade technology and strategic partnerships
Share Share ShareShare

Our Focus will be to expand our offering & User base, upgrade technology and strategic partnerships

By Tapan Mishra, Founder, Evergreen Club

2021 has been a milestone year for us. We launched Evergreen Club, an age-tech startup focussing on the holistic wellbeing of the elderly by driving an online community of like-minded peers. We offer curated sessions across a variety of categories, which the elderly can enjoy from the comfort of their homes. The journey has been a challenging but fulfilling one, as we continue to build and grow the product with enhanced features to cater to the needs of older adults, a consumer cohort that is well underserved in the country.

Our outlook for the future is positive. Past year performance has been encouraging as we grew from a handful of members to crossing 300K in less than 12 months. Recognitions like “Best Apps for Good 2021” by Play store and moreover encouraging member feedback helps boost our efforts for the next year and we are confident that the community is only set to grow further.

Our top focus for 2022:

Expanding our offering

Evergreen Club offers moderated and expert sessions across a plethora of categories like yoga, mindfulness, dance therapy, Zumba, cooking, baking, gardening, calligraphy, singing, drama, art & craft, open table discussions, antakshari, tambola, karaoke, etc. We see active participation from seniors for these sessions, and wish to introduce more such relevant activities of interest for them.

Expanding user base

One of the key focus areas for us is amping up the marketing efforts to create more brand awareness for Evergreen Club platform. We seek to solve a core issue of social isolation, which has been prevalent even before the pandemic hit the world. And it is more relevant for seniors now than ever before. Through our sustained marketing efforts, we aim to reach out to millions of older adults to help them find a sense of purpose and belonging.

Leverage the power of technology

We are a customer-centric organization and focus on providing improved services to our members. Our aim is to leverage the power of evolving technology like Artificial Intelligence & Machine Learning to offer seamless customer experience on our platform. We want to also focus further to build an easier user interface and be an enabler for tech adoption in the community we serve.

Strategic partnerships

We are keen to forge strategic partnerships and alliances with companies that share a similar vision as ours – that of making an impact in the lives of older adults through differentiated offerings. We wish to collaborate with corporates, startups, senior living communities, banking institutions, etc. to provide holistic services to this age group.

Building a mission driven team

With an ever-expanding user base, hiring the right talent also becomes a natural focus for any firm. We believe that the employees act as building blocks for achieving the firm’s vision and instilling a right culture within the organization is key to employee growth and their wellbeing

Tags: Evergreen ClubFocus 2022Tapan Mishra

Related Posts

Stoa’s campaign by The Rabbit Hole shatters MBA stereotypes
Brand Stories

Stoa’s campaign by The Rabbit Hole shatters MBA stereotypes

January 28, 2023
ZEE launches #HarBallBawaal campaign featuring SRK to promote DP World IL T20
Featured

ILT20 reaches 10 crore audience on ZEE, clocks 2.8 bn minutes in first 9 live matches

January 28, 2023

LATEST NEWS

ZEE launches #HarBallBawaal campaign featuring SRK to promote DP World IL T20

ILT20 reaches 10 crore audience on ZEE, clocks 2.8 bn minutes in first 9 live matches

January 28, 2023
Zlade Ballistic and Milind Soman initiate conversation on Manscaping in India

Zlade and Milind Soman initiate conversation on Manscaping in India

January 28, 2023

MARKET ANALYSIS

Rising inflation is the top concern for Indians: Report
Featured

Rising inflation is the top concern for Indians: Report

by Editorial
January 25, 2023
0

Kantar, a marketing data and analytics company, released findings from its second edition of India union budget survey. This survey...

MOVERS & SHAKERS

Škoda India’s Head of Sales & Head of Marketing quits
Featured

Škoda India’s Head of Sales & Head of Marketing quits

by Editorial
January 28, 2023
0

Škoda India’s Head of Sales, Ajay Raghuvanshi and Head of Marketing Tarun Jha has moved on from the company, according...

NDTV's Sreenivasan Jain quits

NDTV’s Sreenivasan Jain quits

January 28, 2023

MARKETING

Dream Sports extends partnership for fifth edition of Khelo India Youth Games
Featured

Dream Sports extends partnership for fifth edition of Khelo India Youth Games

by Editorial
January 27, 2023
0

Dream Sports, an Indian sports technology company, today announced an extended partnership with Khelo India Youth Games. This is the...

Subscribe to Newsletters

ADVERTISING

Garage Worldwide appoints Sanjay Deshmukh as CEO
Advertising

Garage Worldwide appoints Sanjay Deshmukh as CEO

by Editorial
January 24, 2023
0

Design, digital and content agency Garage Worldwide has announced the appointment of Sanjay Deshmukh as the CEO. Over the years,...

Education sector and influencers lead violations in ASCI's half-yearly complaints report for 2022

ASCI amends existing disclaimer guidelines as consumers find it difficult to understand

January 24, 2023
Pitchfork Partners announces specialised influencer marketing division

Pitchfork Partners announces specialised influencer marketing division

January 24, 2023

PRINT

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’
Featured

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

by Editorial
January 26, 2023
0

Nobel laureate Abdulrazak Gurnah, Booker Prize winners, Jnanpith awardees and scores of eminent authors from around the world will enrich...

The Hindu ropes in Karthik Nagappan as Head of Brand

The Hindu ropes in Karthik Nagappan as Head of Brand

January 23, 2023
Ad revenue of INS members from accredited ad agencies up 31.93 pc to Rs 6490 crore in 2021

Newspaper registration to be digitised, will cut process from months to just a week

December 29, 2022

MY COLUMN

Swathi Nathani, Team Pumpkin
Featured

Opinion: Time for employers to reimagine employment contracts, allow ‘ethical moonlighting’ – Swati Nathani, Team Pumpkin

by Guest Column
January 7, 2023
0

Moonlighting has been a buzzword in conversations recently considering the coverage it is getting in the media. However, it is...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.