Every brand looks to outstand in the field of creativity during the festive season by unveiling a campaign that strikes a chord with the audience emotionally. Here are some of the campaigns that caught our attention among the others.
Cadbury Celebrations #ShopsForShopless
The brand’s graph keeps growing every year in the journey of generosity to lighten everyone’s Diwali. The focus to benefit the local hawkers by promoting online selling for those who cannot afford advertising their products due to lack of resources has captured everyone’s heart.
JKCement #AndarSeSundar
The campaign’s emotional message to spread cheer in the lives of those who brighten our Diwali stands out encouraging everyone to do small acts of kindness. To be beautiful within and ensure smile on others face is the highlight that has been advocated. Empathising with the lesser fortunate is one’s duty and it has been portrayed in a gratifying manner.
Sabhyata #RedefiningCelebration
The not so familiar brand has caught the public’s eye with its heart-warming and powerful message on the topic raised on several platforms. No one can be deprived of their rights, and being treated any differently based on demographics is unjust. The campaign has left everyone spellbound with the emotions reaching the audiences with subtlety.
Tanishq ‘Pehli Diwali’
The Indian Jewellery brand Tanishq’s ‘Pehli Diwali’ campaign is a tribute to every Indian woman celebrating her ‘Firsts’ along the journey of reinventing herself. The campaign emphasises the optimism that evokes emotions associated with every first.
Vivo #TogetherWithJoy
The smartphone brand Vivo’s Diwali campaign, conceptualised by FCB India celebrates togetherness. The campaign instils the thought that the absolute joy of a festival comes through only when a family celebrates it #TogetherWithJoy.
