New Delhi: Outreach Nepal, along with its activation and digital partners Lemon and DigitalIn, secured 13 prestigious awards at the Flame Awards South East Asia 2025, held at the Taj Vivanta, Dwarka, New Delhi. The wins include 7 awards for Unilever, 2 for Samsung, 2 for Ncell, 1 for Mountain Dew, and 1 for Shikhar Insurance — comprising 3 Gold, 5 Silver, and 5 Bronze metals.
Organized by the Rural Marketing Association of India (RMAI), the Flame Awards celebrate excellence in behavior change communication, regional marketing, and inclusive marketing. This year’s edition saw the highest number of entries in the award’s history, with strong participation from India, Bangladesh, Nepal, and Thailand — reinforcing its position as one of the region’s most respected platforms for marketing innovation.
Other key winners included Impact Communications, Anugrah Madison, Posterscope India, Insight India Network, Covana Media (India), Habson Communication, and Bkash Limited (Bangladesh).
The judging process was officially audited by Ernst & Young (EY) to ensure transparency and credibility. The jury was co-chaired by Angelo George, CEO of Bisleri International, and Dr. Venkatram Vasantavada, Managing Director & CEO of Seedworks International Ltd., supported by over 20 senior industry experts from India and more than 15 eminent South East Asian jurors from Vietnam, Bangladesh, Sri Lanka, Thailand, Nepal, Indonesia, and Singapore.
Reflecting on the milestone, Ujaya Shakya, Founder of Outreach, shared on LinkedIn, “What an evening to remember in Delhi – 13 awards at the Flame Awards South East Asia 2025. Grateful to our amazing client partners for your trust, collaboration and constant push to raise the bar. These wins are a reflection of the strong relationships we have built together in our team and the belief we share in creating work that makes a difference. To my incredible team – your dedication, creativity and passion inspire me every day.”
In addition to the awards, Shakya has been entrusted with leading the Nepal Chapter of RMAI — a new initiative aimed at building a collaborative network of professionals, agencies, and marketers in Nepal passionate about behavior change communication. The platform will promote knowledge exchange between India and Nepal through case studies, dialogue forums, and mentorship programs, making rural marketing and behavior change communication a strategic priority for the next generation of marketers in Nepal.
