P N RAO has roped in Flags Communications as its strategic partner to drive its communications and marcom activities.
The Bengaluru-based men’s fashion brand is all set to celebrate its 100th year of existence on May 25th, 2023. The agency is working closely with the brand’s leadership team to fully leverage the centenary year milestone.
The brand has also announced its plans to launch a women’s wear range this year, aiming to become a holistic and fully-integrated bespoke fashion brand
Commenting on the partnership, Ketan Pishe, Partner, P N RAO, said, “Flags Communications and P N RAO share a synergistic vision of taking the brand imagery of P N RAO to newer heights as the brand charts its plans for the next 100-years. The plans put forth by Flags Communications reflect the brand’s vision of deepening and widening customer engagement and expand our customer base. While we are committed to offering the finest apparels to our customers and understand our client’s psyche, we are constantly evaluating ways and means to raise the bar and expand our product portfolio ”.
Shruti Mishra, Sr. Vice President, Flags Communications, said, “Flags Communications prides itself on building brand image and saliency of many reputed Indian and global brands. Having built an impressive reputation and growing in strength for a century, P N RAO is charting the next course of 100-years which warrants a holistic approach, a well laid out strategy and a clear roadmap to achieve this. We are happy to work along with P N RAO to up the recall for the brand and create top-of-mind awareness for the brand as a holistic fashion brand. Centenary year is an important milestone not many companies can achieve, and we are excited to be chosen as their preferred partners”.
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