Bengaluru: Page Industries, the exclusive licensee of JOCKEY International Inc., is expanding the men’s innerwear range for Jockey by targeting young audiences. The company is launching a ‘Nothing Fits Better’ campaign to appeal to a trendy, youthful demographic, especially Gen Z.
The innerwear segment in India is seeing a rise in sales, particularly in the last quarter. Jockey is focusing on quality and comfort, launching a men’s innerwear range for Gen Z with collections like NYC, USA Originals, POP, and MOVE featuring bold prints and fresh colors to appeal to the youth seeking self-expression.
Sharing his thoughts on the campaign, Nihal Rajan, CMO of Jockey India, said, “Jockey’s range of men’s innerwear including the NYC, USA Originals, POP, and MOVE collections come in a variety of styles that can support activities at any part of the day, making them an essential part of a youngster’s life. Young men of today are spirited and adventurous in their attitude, they have diverse career choices, and their hobbies are also their passions. Our aim with the refreshed ‘Nothing Fits Better’ campaign is to capture the attention of this youth cohort, highlighting how Jockey can be the go-to brand that matches their vibrant spirit, elevates their personality, and seamlessly fits into their fleeting lifestyle.”
The campaign targets young men by showcasing relatable scenarios in Jockey Exclusive Stores and through various media channels like outdoor, digital, and social platforms.
Over the past 25 years, Jockey has become India’s top innerwear brand by expanding its offerings to match younger consumers’ changing preferences; the new campaign targets this vibrant demographic.
