Advertising Veteran Tapas Gupta marks 50 years in the industry
New Delhi: In a never-before-like candid interview, seasoned celebrity anchor & journalist Preeti Hoon indulges BEI Confluence’s Chairman & Managing ...
Asian Paints turns shades into stories for NaPoWriMo with Ogilvy India
Mumbai: In a distinctive tribute to National Poetry Writing Month (NaPoWriMo), Asian Paints, in partnership with Ogilvy India, launched a poetic ...
Hoopr launches a tech platform Hoopr Smash for licensing of Bollywood, Trending Music
MUMBAI: Hoopr, a music licensing platform, has announced the launch of Hoopr Smash. This is an automated, self-serve, music licensing ...
Magicbricks awards Integrated Media Mandate to Havas Media India
New Delhi: Havas Media India, the media agency under Havas Media Network India, has been appointed the Agency of Record ...
The Souled Store acquires Redwolf to expand its Pop Culture merchandise
MUMBAI: The Souled Store has announce that Redwolf, a name in the pop culture merchandise industry, is now officially a ...
DP World’s new campaign film in partnership with Delhi Capitals celebrates cricket when driven by purpose
MUMBAI: DP World, a global provider of smart logistics solutions, has unveiled a new campaign film in partnership with IPL ...
MonZ Media aims to expand integrated campaigns merging branding, PR, and social media over the next few years: Monisha Mudaliar
MonZ Media is a boutique agency specialising in branding, public relations, advertising, and social media marketing. Launched in 2024, this ...
Bhanushali Studios and True Story Films Sign Three-Film Deal, Including Gujarati-Language Feature
Mumbai: In a major development for Indian cinema, Vinod Bhanushali’s Bhanushali Studios Limited and acclaimed filmmaker Hansal Mehta’s True Story ...
Influencers vs. Traditional PR: Do Brands Still Need Both in 2025?
In a world driven by reels, reviews, and real-time content, influencer marketing has become non-negotiable for many brands. But as ...
Thermocool joins forces with “RAID 2” for a Pan-India Campaign
Mumbai: Thermocool Home Appliances has announced a high-impact brand collaboration with the much-anticipated Bollywood thriller RAID 2, starring Ajay Devgn. ...
