IPG’s Initiative secures Volvo’s $500 Million Media Account
MUMBAI: Volvo has announced a significant shift in its media agency partnership, selecting IPG Mediabrands’ Initiative to manage its global ...
Fixed-scope deliverables are outdated; strategic partnerships that align with broader business goals are the future: Hemal Majithia, Oktobuzz
Oktobuzz, founded in 2013 by Hemal and Neha Majithia, is a brand and digital solutions agency. Focussed on creating impactful ...
Red FM announces return of Riders Music Festival in Delhi after six years
New Delhi: 93.5 Red FM, a radio and entertainment network, has announced the return of its flagship event, the Riders ...
CTV + Linear TV: Publicis Media’s Blueprint Shows the Path to Smarter Advertising Strategies
In an era where Connected TV (CTV) is transforming viewership habits in India, Publicis Media has released a groundbreaking whitepaper, ...
December Marketing: A Satirical Guide to Holiday Campaigns That Never Change
December—the season when creativity takes centre stage in the world of marketing. It's that magical time of year when big ...
Mahindra Tractors honours Indian Farmers with a special Kisan Diwas tribute
MUMBAI: Mahindra Tractors, a part of the Mahindra Group and India’s leading tractor brand, has launched a touching digital film ...
Riyo Advertising and ALERT-INDIA launch video campaign on Leprosy Awareness
Mumbai: Riyo Advertising, in collaboration with ALERT-INDIA, has launched its inaugural video campaign aimed at addressing the stigma and challenges ...
The Rise of Earned Media in a Pay-to-Play World
The Changing Landscape of Brand Communication Brand communication with consumers has changed dramatically as the digital age has progressed. For ...
Kochi gets its first IMAX® Screen as Cinépolis expands in India
MUMBAI: Cinépolis India, the country’s leading cinema exhibitor, has unveiled Kochi’s first-ever IMAX® location at Centre Square Mall. This milestone ...
PVR Inox expands presence in Uttarakhand with three cinemas in the state, enhancing the cinematic experience in Dehradun
MUMBAI: Multiplex operator PVR Inox has announced the opening of a new 6-screen cinema at Mall of Dehradun. This is ...
