How Challenger Brands Use Disruptive Marketing to Compete with Giants
Challenger brands are known for one thing: defying conventions and challenging larger competitors in their industries. While they may not ...
Branding Edge plans expansion into Lifestyle and Influencer Space via Acquisitions
Mumbai: Branding Edge Strategic Communication, a creative strategy consultancy, is in advanced talks to acquire stakes in a lifestyle and ...
Padel’s TV viewership potential set to captivate Indian and Global audiences: Aditya Khanna
India held its first-ever international Padel tournament, the CUPRA FIP Tour, with the FIP Promotion India Padel Open, from 21-24 ...
IAS launches Quality Attention™ Optimization and introduces Social Attention Measurement in partnership with Lumen Research
New Delhi: Integral Ad Science (IAS), a global leader in media measurement and optimization, has unveiled its latest innovation, Quality ...
Moneycontrol India Fintech Conclave 2024 Returns with Its Second Edition
Mumbai: Moneycontrol is proud to announce the second edition of the India Fintech Conclave, set to take place on 18th ...
Dish TV India and C21Media launch Content India 2025 to position India as a Global Content Leader
New Delhi: Dish TV India, a content aggregator and distributor, has partnered with UK-based C21Media to launch Content India 2025, ...
Border-Gavaskar Trophy sets viewership records on Star Sports Network
Mumbai: Star Sports Network, the official broadcaster of the Border-Gavaskar Trophy 2024/25, has shattered previous viewership records with the first ...
Cumulus named Official PR Partner for Indian Beverage Association
New Delhi: The Indian Beverage Association (IBA), the leading body representing India’s non-alcoholic beverage sector, has appointed Cumulus as its ...
News18 Odia to host Atmanirbhar Odisha Conclave 2024 in Bhubaneswar
Mumbai: News18 Odia is happy to announce the Atmanirbhar Odisha Conclave 2024, a landmark event set to take place on ...
Magnite brings Audience Activation Solution to India and Southeast Asia
Mumbai: Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has announced the expansion of its Magnite Audiences solution into ...
