Mumbai: Branding Edge Strategic Communication, a creative strategy consultancy, is in advanced talks to acquire stakes in a lifestyle and influencer-focused agency. This move aims to strengthen its reputation management services and broaden expertise in one of the fastest-growing communication segments.
With the lifestyle and influencer market gaining traction as a highly interactive channel, this expansion allows Branding Edge to harness trends in fashion, wellness, entertainment, and digital storytelling. The segment’s data-driven strategies and audience-first approach offer brands innovative ways to build deeper emotional connections with their audiences.
Rahul Tekwani, Founder and Managing Partner, said, “Our aim has always been to deliver innovative and impactful solutions to our clients, ensuring their success across every phase of their growth. We are looking to build an edge lifestyle and influencer space. We feel that there are still some gaps in the industry which we have been observing from the last couple of quarters, and we want to fill those gaps finding synergy with people who already understand the segment well instead of creating one of our own.”
He further added, we have been able to achieve some tremendous results for our corporate clients and have added our own flavour to reputation management. We will be expanding our financial services and pre-IPO capabilities more aggressively, we have achieved some major results in working for clients like DOMS who got major capital market response and we are currently marketing large corporates who will soon be filing their IPO papers. We are enhancing our ability to meet the evolving needs of brands who want to go public on the mainboard rather than the SME segment.”
This inorganic growth complements Branding Edge’s in-house financial services division, including its pre-IPO services, designed to help brands create differentiated market positions and foster stakeholder confidence ahead of public listings.
