Mumbai: Star Sports Network, the official broadcaster of the Border-Gavaskar Trophy 2024/25, has shattered previous viewership records with the first two Tests of the series between India and Australia. The opening Test match in Perth achieved a staggering 70.8 million viewers, marking a 70% growth in reach and generating an incredible 8.6 billion minutes of watch-time on television—a remarkable 160% increase from the first Test during India’s previous tour of Australia. With a 38% growth in TVR, this match has now become the highest-rated bilateral away Test since the inception of BARC in 2015.
Building on the momentum, Day 1 of the second Test between India and Australia delivered exceptional numbers, reaching 29.5 million viewers, a 21% higher reach compared to the 2020 pink ball Test in Australia. The match also garnered a total watch-time of 1.87 billion minutes, a 44% increase from the 2020 edition.
The India-Australia rivalry, dubbed one of cricket’s “Toughest Rivalries,” has evolved over decades of fierce competition. Star Sports has captured this intensity through innovative programming and immersive storytelling, offering fans a deeper connection to the series. With expert analysis, behind-the-scenes content, and exclusive access, the network has provided an unparalleled viewing experience that emphasizes the significance of the Border-Gavaskar Trophy.
As the series stands at 1-1, the remaining matches are set to play a crucial role, especially for Team India, which must secure a victory in the upcoming matches to ensure a direct spot in the ICC World Test Championship (WTC) 2025 final. The third Test began on December 14th, exclusively on Star Sports Network and Disney+ Hotstar, promising more thrilling cricket action.
This surge in viewership underscores the growing popularity and significance of the Border-Gavaskar Trophy and solidifies its place as one of the most-watched rivalries in international cricket.
