Why Brand Memory Matters More Than Market Share
Every marketer tracks market share. Every boardroom celebrates it. Every quarterly review revolves around it. Yet, some of the world's ...
Short-form video identified as key to educating consumers and building large-scale trust: Pawanjot Kaur, Ayuvya
Ayuvya was founded in 2020 by Astha Jain, Pawanjot Kaur, and Tanishk Pandey. From a vision to bring authentic Ayurvedic ...
COLORS brings autism awareness to mainstream entertainment with ‘Juhi Mui’
Mumbai: COLORS has announced the launch of Juhi Mui, a new fiction series centred on autism, individuality and social acceptance. ...
OZiva says consumer confidence comes before product launch in new acne campaign
Mumbai: OZiva, a clean and plant-based wellness and beauty brand, has announced the launch of its Acne Spot Corrector. This ...
Walplast Products to drive customer engagement in Jodhpur through HomeSure TileEx Campaign
Jodhpur: Walplast Products Pvt. Ltd., a manufacturer of building and construction material, is set to roll out a customer engagement ...
BIODERMA launches #WontLetAcneWin Campaign to spotlight emotional impact of acne and challenge ‘Acne Exile’
Mumbai: BIODERMA, a NAOS brand and pioneer in ecobiology, has launched its new campaign #WontLetAcneWin during Acne Awareness Month, bringing ...
Greenply brings fire safety into focus with new OOH activation in Lucknow for Greenply Gold
Lucknow: Greenply Industries Limited has unveiled a new outdoor campaign in Lucknow to spotlight Greenply Gold, its premium fire-retardant plywood ...
ClearTax launches ‘Double Check’ campaign to reinforce accuracy and confidence in ITR filing
Mumbai: ClearTax, India’s fintech platform focused on tax and financial solutions, has launched its latest brand campaign, ‘Double Check’, aimed ...
Asian Footwear launches ‘Chase the Mindset’ campaign featuring Paralympic Gold Medallist Nitesh Kumar
New Delhi: Asian Footwear, a homegrown footwear brands, has launched its latest digital campaign, ‘Chase the Mindset’, featuring Paralympic Gold ...
Titan Smart partners with Rugby Premier League as Official Timing Partner
Mumbai: Titan Smart, a smartwatch brands from Titan Company Limited, has announced its association with the Rugby Premier League (RPL) ...
