India Alone May Be Losing ₹2,500 – 3,800 Crore to Ad Fraud – Part of a $63 Billion Global Crisis
Global digital ad spend is under pressure from a silent threat: invalid traffic (IVT). A new report estimates that advertisers ...
Sociowash secures D2C Media Mandate for AGEasy
Delhi: Sociowash, an integrated advertising agency, has secured the D2C media mandate for AGEasy, a unique phygital, direct-to-consumer business of ...
KRAFTON India and Leo India launch ‘BGMI Career Mode’ to translate gameplay into career skills
Mumbai: KRAFTON India, the publisher of India’s most loved online multiplayer game BATTLEGROUNDS MOBILE INDIA (BGMI), today announced the launch ...
Spice Lounge Food Works to host landmark event celebrating 50 years of Maestro Ilaiyaraaja
Hyderabad: Spice Lounge Food Works Limited has announced that XORA World, its cultural and experiential events platform, will host a ...
Citi names Behzad Merchant as Business Execution Lead for India
Mumbai: Citi has announced the appointment of Behzad Merchant as Business Execution Lead for India, with additional oversight for Bangladesh ...
Eloelo Group promotes Nishant Kumar to Chief Marketing Officer
Bengaluru: Eloelo Group, a consumer internet groups building the Bharat Entertainment Stack, has announced the elevation of Nishant Kumar to ...
Confiance Communications bags India PR Mandate for Türkiye Tourism for fifth consecutive term
Gurugram: Integrated communications firm Confiance Communications has been reappointed as the official India PR Partner for the Türkiye Tourism Board ...
Beyond Key appoints Milin Dholakia as Chief Operating Officer
Mumbai: Beyond Key has announced the appointment of Milin Dholakia as Chief Operating Officer (COO), strengthening the company’s leadership team ...
JioStar Group appoints Stephan Bugaj as SVP – GenAI Content & Technology
Mumbai: JioStar Group has announced the appointment of Stephan Bugaj, Emmy Award winner, as Senior Vice-President – GenAI Content & ...
Cumin Co. launches ‘Table of Love’ campaign, reimagining cookware as a limited-edition, emotion-led collectible
Mumbai: Cumin Co., the health-first kitchenware brand, has launched ‘Table of Love’, a Valentine’s Day-led limited-edition campaign that reframes cookware ...
