Why Storytelling Is No Longer a Marketing Function but a Core Business Strategy
The founders winning today are not necessarily the ones building the most sophisticated products. They are the ones articulating the ...
Havas Media India turns print interactive with LED innovation for Instamart and Go Zero
New Delhi: Havas Media India has unveiled a first-of-its-kind print innovation for Swiggy Instamart and Go Zero, transforming a traditional ...
Akshay Kumar joins Crystal Crop Protection as Brand Ambassador, launches farmer-centric campaign
New Delhi: Crystal Crop Protection has announced the appointment of Akshay Kumar as its brand ambassador, marking a significant step ...
Packaging plays a critical role across consumer perception, brand identity, and long-term loyalty: Arjun Patel, Not Rocket Science
Not Rocket Science, founded in 2023, is a functional nutrition company focused on delivering high quality protein through ready to ...
IndusInd Bank Elevates Ganesh Sankaran and Jagdeep Mallareddy to Executive Director Roles
Mumbai: IndusInd Bank has strengthened its leadership team with the appointment of Ganesh Sankaran and Jagdeep Mallareddy as Additional Directors ...
Spinny honours Sachin Tendulkar with customer rewards Campaign ‘Master’s Birthday Treat’
Mumbai: Spinny marked the 53rd birthday of cricket legend Sachin Tendulkar with a special customer-centric initiative titled ‘Master’s Birthday Treat’, ...
Powermax taps Shivam Dube to champion high-performance home fitness narrative
Mumbai: Powermax has unveiled its latest campaign, “Champions Train Different,” in collaboration with Indian cricketer Shivam Dube. The campaign highlights the ...
Sudip Saha elevated to Co-Founder at Dreamtime Learning
Mumbai: Dreamtime Learning, founded by Lina Ashar, has elevated Sudip Saha to Co-Founder, formalising his role in scaling the organisation’s ...
Sanjay Dutt, Aksha Kamboj acquire ‘Khal Nayak’ rights; Jio Studios to present new-age adaptation
Mumbai: In a significant development for Indian cinema, Jio Studios has partnered with Three Dimension Motion Pictures and Aspect Entertainment ...
Bioderma’s celeb glow combo simplifies skincare with high-performance, two-step routine
Mumbai: Bioderma, part of the NAOS group, has introduced the “Vanity Essential: Bioderma Celeb Glow Combo,” positioning it as a high-performance, ...
