Mumbai: PharmEasy, one of India’s leading healthcare platforms, has launched its latest health awareness campaign, ‘You Think It’s Viral’, to challenge the common tendency of dismissing every fever as “just viral” and encourage timely medical consultation, diagnostic testing, and preventive care during the monsoon season.
The campaign is backed by data from Thyrocare’s Fever Package testing conducted between 2023 and 2025, which indicates that one in three fever cases may be linked to more serious illnesses such as dengue, malaria, chikungunya, or typhoid. Through the initiative, PharmEasy aims to discourage self-diagnosis and self-medication while promoting early detection and appropriate treatment.
With monsoon months typically witnessing a surge in fever-related illnesses across India, the healthcare platform highlighted that many people continue to rely on home remedies or over-the-counter medication without proper diagnosis. Delayed testing can increase the risk of complications from bacterial and vector-borne infections, including dengue-related platelet and blood pressure drops or intestinal bleeding associated with typhoid.
As part of the campaign, PharmEasy will roll out a series of educational content across social media over the coming months, focusing on prevention, vaccination, timely testing, treatment, and awareness around common monsoon diseases such as dengue, malaria, typhoid, and influenza.
The campaign will feature expert insights from Dr. Sudarshan Lamture (MBBS, MD) and Dr. Pratishtha Shrivastav (MBBS, MD), who will discuss the importance of diagnostic testing, the different monsoon illnesses often mistaken for viral fever, and essential care tips. Nutrition expert Sakshi will share guidance on dietary changes that support gut health during the monsoon and recovery from illnesses such as dengue.
In addition to healthcare professionals, the campaign brings together influencers including Mohnish D, Piyanshi Mehra, and a network of user-generated content creators to make credible health information more accessible, relatable, and shareable among consumers.
Through ‘You Think It’s Viral’, PharmEasy seeks to foster greater awareness around monsoon health risks and encourage people to prioritise timely diagnosis and medical consultation over assumptions and self-medication.
