Price and performance emerge as key drivers in functional consumer decision-making: Ipsos Shopper Insights
Mumbai: Drawing on years of shopper research across categories and sectors, Ipsos has released fresh insights into how consumers make ...
How Is AI-Generated Content Fatigue Impacting Consumer Engagement?
Did you scroll by an article and felt instantly dissatisfied because it seemed like AI-generated content? If yes, then you're ...
Edit II’s goal this year is to really ramp up its OTT and film business: Vihaan Kohli
Vihaan Kohli is Head of Content at Edit II. It was co-founded by Sanjay Kohli and Binaiferr Kohli. In Indian ...
Dalet names Gwen Braygreen as Executive Vice President and Chief Customer Officer
New York: Dalet, a technology and service provider for media-rich organizations, today announced the appointment of Gwen Braygreen as Executive ...
Outreach wins Gold at ECI Awards 2025 in China for Nepal’s iconic “Mero Khukri” campaign
Mumbai: Outreach, Nepal’s creative agency, has been awarded Gold at the ECI Awards 2025 in Guangzhou, China, for its work ...
Pocket FM brings 36 iconic Marvel audio series to India in Hindi
Mumbai: Pocket FM has partnered with Disney Publishing APAC to bring 36 iconic Marvel audio series in Hindi exclusively to ...
Moj unveils Micro Drama Challenge with ₹20 crore annual fund to empower storytellers
New Delhi: Moj, a homegrown short video platform from ShareChat, has announced the launch of the Micro Drama Challenge, a ...
Anaita Shroff Adajania joins ZILO as Style Director and Equity Partner to democratise celebrity-level styling
Mumbai: ZILO, a fashion-tech platform, has announced a strategic partnership with Anaita Shroff Adajania, one of the country’s most influential ...
Arvind Fashions expands Amitabh Suri’s mandate; names him CEO of Flying Machine
Mumbai: Arvind Fashions Limited, part of the Lalbhai Group, has appointed Amitabh Suri as Chief Executive Officer of Flying Machine, ...
Bridgers bags strategic communications & digital mandate for IIT Mandi Catalyst’s Capacity Building Program
New Delhi: Bridgers, an integrated communications agency, has been appointed as the Public Relations and Social Media Marketing partner for ...
