Nissan names Gagan Mangal as Head of Communications for India
Gurugram: Nissan Motor India Pvt. Ltd. (NMIPL) has announced the appointment of Gagan Mangal as Head of Communications, effective 12 ...
Crayons appoints Virakti Rustogi as Vice President – Media
Mumbai: Crayons has reinforced its integrated media capabilities with the appointment of Virakti Rustogi as Vice President – Media. Based ...
AI to empower SMBs in 2026 with smarter targeting, timing, and budget optimisation: Sunita Mohanty, Primus Partners
Primus Partners is a leading advisory firm delivering strategic insights across policy, technology, and economic sectors. Last year, the firm ...
Publicis Groupe India launches Publicis Digital Experience to power AI-led middle and after-funnel growth
Mumbai: Publicis Groupe India has announced the launch of Publicis Digital Experience (PDX), a unified, client-led offering designed to address ...
Havmor’s Uttarayan Anthem Turns Cultural Insight into Festive Impact
Festivals in India aren’t marketing moments—they’re lived experiences. With its latest Uttarayan initiative, Havmor Ice Cream, part of LOTTE India Corporation, demonstrates ...
IAB Tech Lab Unveils Agentic Roadmap to Scale AI-Driven Buying and Selling in Digital Advertising
New York: IAB Tech Lab, the global standard-setting body for digital advertising technology, has announced the release of its Agentic Roadmap, outlining ...
Ather Makes Everyday Riding Effortless with ‘It’s Easy on an Ather’
With ‘It’s Easy on an Ather’, Ather Energy makes a conscious pivot away from the specification-heavy playbook that dominates automobile advertising. Instead, the ...
Indriya becomes the bride’s quiet ally, not just her jeweller
Mumbai: In a category obsessed with scale, spectacle and seismic wedding chaos, Indriya chooses an unexpectedly intimate lens. Its new bridal ...
Tata Capital’s ‘Zidd Tarakki Ki’: A Campaign That Marries Grit, Aspiration and Timely Cultural Relevance
Mumbai: With its latest brand campaign ‘Zidd Tarakki Ki’, Tata Capital Limited sharpens its long-term positioning as a growth partner for India’s ...
Birla Estates’ ‘Real Advice’ Returns With Clarity, Credibility and Consumer-First Storytelling
Mumbai: In an industry often criticised for complexity and opacity, Birla Estates Private Limited, a wholly owned subsidiary of Aditya Birla ...
