Mumbai: Freedom Refined Sunflower Oil has launched a new television campaign featuring Siddu Jonnalagadda, celebrating the warmth and vibrancy of everyday kitchen moments in Telugu households across Telangana and Andhra Pradesh. Built around the thought ‘Freedom tho intinta, No.1 Vanta’, the campaign reinforces the brand’s strong emotional connect with consumers in the region.
Set in a lively family home, the TVC captures Siddu Jonnalagadda at the centre of a bustling kitchen, actively participating in cooking alongside family members. The narrative brings together music, humour, and relatable moments, portraying the kitchen as a space of togetherness, joy, and shared experiences. With its peppy jingle and nostalgic visuals, the campaign aims to resonate with audiences by reflecting the cultural essence of home-cooked meals.
The film underscores how cooking in Telugu homes goes beyond routine, emerging as an expression of love, tradition, and bonding. By weaving in familiar culinary scenes and emotional cues, the campaign positions Freedom Refined Sunflower Oil as an integral part of these everyday moments.
“Kitchens are at the heart of every home, especially in Telugu households, where cooking is deeply emotional and brings families together. This campaign captures that energy in a refreshing and entertaining way. With Siddu Jonnalagadda, we bring alive a relatable and engaging narrative that reflects the joy of everyday cooking while reinforcing Freedom refined sunflower oil’s strong bond with consumers,” said P Chandra Shekhara Reddy, Senior Vice-President of Sales & Marketing at Gemini Edibles & Fats India Ltd.
Adding further, Chetan Pimpalkhute, Head Marketing, Gemini Edibles and Fats India Ltd. said, “Freedom Refined Sunflower Oil has grown to become the country’s favourite sunflower oil brand by listening to what people truly like. By partnering with Siddu Jonnalagadda, we try to get even closer to households in the Telugu states. Our new ad uses a catchy jingle, playful music, succulent food and a lively family environment celebrating the trust these families have and the happy memories they create while sharing a delicious meal cooked in Freedom Refined Sunflower Oil.”
