IICT signs strategic MoUs to boost AVGC-XR and Esports ecosystem at India Gaming Show 2026
Chennai: The Indian Institute of Creative Technologies (IICT) has signed a series of strategic Memorandums of Understanding (MoUs) with The ...
Network18 Defies Ad Slowdown, Clocks 10% Revenue Growth as Industry Shrinks
Mumbai: Network18 Media & Investments Limited on Saturday reported a steady rise in revenue for the March quarter, outperforming a ...
Big4Travel Bangkok skips the World Cup noise, sells escape instead in clever anti-football campaign
Bangkok: In a category crowded with high-decibel World Cup marketing, Big4Travel has taken a contrarian route with a campaign that ...
Netflix taps cricket’s cool-down moments with ‘Chill Like A Champion’ campaign
Mumbai: Netflix has launched its latest campaign, ‘Chill Like A Champion’, positioning itself as the go-to entertainment destination beyond the ...
BBH Singapore brings everyday moments to life in Meta’s first Instagram campaign in Thailand
Mumbai: Meta has launched its first-ever Instagram campaign in Thailand, developed by BBH Singapore, with a focus on driving engagement ...
Casio India’s new campaign looks to capture the essence of Baisakhi with timepieces that celebrate moments and enduring connections
MUMBAI: This Baisakhi, Casio India, a pioneer in timekeeping innovation, unveils a heartwarming new campaign that celebrates the power of ...
ADbhoot uses AI quietly to let linen shine in CottonKing aura campaign
Mumbai: ADbhoot has unveiled a new campaign for CottonKing’s premium linen range, Aura, bringing together cinematic storytelling and AI-led craft ...
Sun Pharma and RCB unite ‘No.1’ philosophy in emotional brand film on purpose and people
Mumbai: Sun Pharmaceutical Industries Ltd. has unveiled a new brand film reinforcing its association with Royal Challengers Bengaluru (RCB), where ...
OpenAI launches ‘Everyday Superheroes’ campaign in India, taps IPL to showcase real-world use of ChatGPT
Mumbai: OpenAI has unveiled its latest India-focused marketing campaign, ‘Everyday Superheroes’, celebrating how people across the country are using ChatGPT ...
FatakPay turns IPL fever into a referral game with ‘Runs’, rewards and real wins
Mumbai: FatakPay has launched the FatakPay Premier League (FPL), a cricket-themed referral campaign designed to capitalise on the cultural momentum ...
