Mumbai: Netflix has launched its latest campaign, ‘Chill Like A Champion’, positioning itself as the go-to entertainment destination beyond the cricket field during the ongoing T20 season. As the official Entertainment Partner of Mumbai Indians and Sunrisers Hyderabad, the streaming platform is tapping into the off-the-field moments of players and fans alike.
Built on the insight that while the on-field action delivers high-intensity drama, the moments that follow are equally significant, the campaign highlights how both cricketers and fans unwind after the game. With the line “on the pitch, it is cricket; off the pitch, it is Netflix,” the campaign underscores the platform’s role in post-match relaxation and entertainment.
Featuring leading cricketers including Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Deepak Chahar, Abhishek Sharma, Ishan Kishan, and Travis Head, along with actor-comedian Sunil Grover, the campaign presents a role reversal where sports stars step away from entertaining audiences and instead become viewers themselves.
Through a series of films, the campaign captures these athletes in candid, relatable moments as they unwind with Netflix content, blending humour with everyday realism to create a strong emotional connect with audiences.
Speaking about the campaign, Vamsi Murthy, Senior Director, Marketing – Netflix India, said, “Cricket sits at the heart of India’s cultural zeitgeist, and the T20 cricket season keeps the country hooked. For players at the centre of it, how they switch off away from the field shapes how they show up on it. Our ‘Chill Like a Champion’ campaign brings that idea to life by showing stars of the game unwind the same way millions of fans do: by turning to Netflix. Because even champions need time to unwind, and Netflix is where they go to find their next great watch.”
A spokesperson from Mumbai Indians added, “Our Mumbai Indians fans live every moment of the game with us, and the connection doesn’t end at the stadium. Partnering with Netflix India this season is a natural fit, bringing together two names fans turn to for entertainment, while giving them a closer look at how our players unwind beyond the boundary.”
K. Shanmugam, CEO Sunrisers Hyderabad, said, “There’s a version of our players that fans rarely get to see. The one that shows up after the adrenaline fades and the day finally winds down. This campaign puts that version front and centre, and Netflix felt like the natural partner that could do it justice. We’re excited to see how fans respond to this side of our players.”
The four-week integrated campaign will roll out across digital, social media, out-of-home (OOH), and transport media, targeting key markets including Maharashtra, Delhi NCR, Andhra Pradesh/Telangana, Tamil Nadu, and Karnataka. In addition to the films, the campaign will extend through social collaborations, reels, and behind-the-scenes content featuring players and franchises.
With ‘Chill Like A Champion’, Netflix leverages the cultural momentum of cricket to position itself as an essential part of the fan experience—keeping audiences engaged even after the final ball is bowled.
